At ISPO Munich 2019 eSports was represented for the first time. Competitive gaming has long been more than a hype. And the sports industry can also benefit.
Even the big football clubs have long since created facts: Schalke 04, VfL Wolfsburg or FC Bayern have their own departments and employ professional players. Training, competition, ambition and title - just like in any sport. Physical and mental fitness are basic prerequisites.
Martin Müller, Vice President of the German Sports Federation: "The sporting goods industry should have an interest in eSport. We have a relatively large merchandising sector. The big teams go on stage with their jerseys. So as a fan I would like to own such a jersey. When we talk about four million eSportsmen, four million eSportsmen also have to be equipped a bit. And I think there's great potential for the sporting goods industry."