![mb-en-iStock-518183144 Running is the sport in China. For this reason Running holds huge opportunities for european manufacturers of running clothes. The number of participants in running events rises every year.](/sites/default/files/styles/gallery/public/b/79/70/79707550-imageData.jpg?h=0864c225&itok=qwSt4x2b)
Running is the sport in China. For this reason Running holds huge opportunities for european manufacturers of running clothes. The number of participants in running events rises every year.
![mb-en-App_Fitness_China Fitness apps boom and the number of gym memberships rises rapidly.](/sites/default/files/styles/gallery/public/b/79/70/79707536-imageData.jpg?h=140710cd&itok=_yzEPq-S)
Fitness apps boom and the number of gym memberships rises rapidly.
![mb-en-imago78412003h Paying via WeChat or Aliplay is common far across country boarders in Asia.](/sites/default/files/styles/gallery/public/b/79/70/79707552-imageData.jpg?h=09dba13c&itok=Joojh0oj)
Paying via WeChat or Aliplay is common far across country boarders in Asia.
![mb-en-china_mobil The Chinese shop the therefore needed clothes often online with their smartphone. Probably 900 million Chinese will shop online by 2020.](/sites/default/files/styles/gallery/public/b/79/70/79707548-imageData.jpg?h=9d96f97f&itok=lZQAoO5N)
The Chinese shop the therefore needed clothes often online with their smartphone. Probably 900 million Chinese will shop online by 2020.
![mb-en-wechat Another important role plays the app „WeChat“. The platform is Facebook, WhatsApp and more all in one. About one third uses the app for online shopping as well.](/sites/default/files/styles/gallery/public/b/79/70/79707546-imageData.jpg?h=e5aec6c8&itok=aVmSitsu)
Another important role plays the app „WeChat“. The platform is Facebook, WhatsApp and more all in one. About one third uses the app for online shopping as well.
![mb-en-adidas_china3 Brands play a major role, especially for Millenials. European brands are very popular.](/sites/default/files/styles/gallery/public/b/79/70/79707540-imageData.jpg?h=06f6671c&itok=TGXvCLP3)
Brands play a major role, especially for Millenials. European brands are very popular.
![mb-en-Fjaell_Raven_China Athleisure and outdoor clothing from well-known manufacturers are a symbol of status for young Chinese. Fjällräven, thus, tries to convince the clients with its long traditions.](/sites/default/files/styles/gallery/public/b/79/70/79707538-imageData.jpg?h=c71d0c67&itok=R6-lgWcM)
Athleisure and outdoor clothing from well-known manufacturers are a symbol of status for young Chinese. Fjällräven, thus, tries to convince the clients with its long traditions
![mb-en-Lowa_deutsche_Flagge-2 Lowa ensures a high frequency of posts in chinese social networks. There is no other way to get noticed.](/sites/default/files/styles/gallery/public/b/79/70/79707542-imageData.jpg?h=bd55d351&itok=he6LbdHk)
Lowa ensures a high frequency of posts in chinese social networks. There is no other way to get noticed.
![mb-170606-LOWA China_01_Zhu Dan Lowa, as a brand, is also very popular with celebrities. The actress Zhu Dan who thrills millions of people in China with films of the genre martial arts to romantic comedies, wears clothes of the bavarian brand in her spare time.](/sites/default/files/styles/gallery/public/b/79/70/79707544-imageData.jpg?h=e5aec6c8&itok=vM89LHzt)
Lowa, as a brand, is also very popular with celebrities. The actress Zhu Dan who thrills millions of people in China with films of the genre martial arts to romantic comedies, wears clothes of the bavarian brand in her spare time.