Carving, freestyle, or splitboarding: The snowboard industry is in motion – but where is the development headed? Leading brands weigh in on the trends in snowboarding and talk about a generation change.
Endurance sport and natural experience in one: Cross-country skiing is becoming more and more popular. ISPO.com spoke with leading winter sports brands and looked into the cross-country trend: Just how big is the potential, really?
The winter of 2017/18 exceeded expectations. Winter sports brands are looking optimistically towards the future. However, their long-term strategies vary. Some companies are aligning themselves as year-round brands, while others remain true to their brand essence. Leading brands explain their future strategies on ISPO.com.
Skis and snowboards aren’t just being rented by occasional riders. Frequent riders are also turning more and more to high-end products to rent. What effects is this having on the industry? Brands and retailers report.
The trade fair for printed electronics brings one of the most exciting technologies of the future to Munich. Printed electronics, for example in the field of wearables, also have enormous potential for sports brands.
An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.
Outdoor is and will remain a core theme at ISPO Munich 2018. At the world's largest sports trade fair, the most important brands will present new products for the coming season in four prominent halls. The pictures.