A Puma manager succeeds outgoing Adidas man Frank A. Dassler: The Federation of the European Sporting Goods Industry (FESI) has elected Neil Narriman as its new president. It is intended to represent the interests of industry in digitisation and in the fight against counterfeit products.
ISPO Munich project manager Markus Hefter gives a short overview of topics, ticketing and 50 years of ISPO. And very importantly, he once again introduces the advanced matchmaking tool "Altogether to Munich" and reveals how exhibitors can invite their customers to ISPO Munich with just a few clicks.
The ISPO whitepaper series Chinese Sports Consumer Values offers new insights about Chinese sports and outdoor customers. For Western companies, China's stressful work habits can turn into an opportunity.
Physical Activity is the basis for a healthy life. But a WHO study is now ringing the alarm bells: Four-fifths of the world's adolescents are not active enough. Especially the girls' figures are worrying.
Fitness lives off of direct comparison: whether at the Hyrox competition, via apps and wearables at “Let's Move For A Better World,” or at worldwide CrossFit challenges. We take a close look at the trend.