Markets in the Sports Business

Customer requirements for outdoor brands have changed. At ISPO.com influencers explain their experiences and needs.

One key role in the digital transformation of retail is played by the sales employee on the floor. The conflict between online and offline is in the past. How Intersport, SportScheck, and Globetrotter combine the advantages of all channels to form a networked salesperson.

More than 14,500 trade visitors visited the fair. In addition to the new products for the coming summer collection, the presentations on the focus topics were a magnet for visitors.

The concept for OutDoor by ISPO stands. On ISPO.com, key representatives of the outdoor industry describe their reactions. Read here: Maximilian Nortz, Managing Director of International Business at BLACKYAK: How We Can Activate Young People Together

The European Outdoor Group (EOG) and ISPO have presented the concept for OutDoor by ISPO. Reiner Gerstner, CMO at the technology company TQ, explains what he thought of the launch and what’s to be done now.

What will the digital future of the sports business look like? The ISPO Digitize Summit in the Messe München ICM provided answers. The most important findings and the big article overview at a glance.

Day two of ISPO Shanghai is in the books. That the Chinese sports market is vibrant is no mystery – but sports industry experts at the trade fair revealed also figures that show the most important sports for the sports business in China right now.

The concept has been finalized for the first OutDoor by ISPO in 2019. Here, Alex Koska, CEO of Fenix, explains what it will take for the OutDoor by ISPO to become a successful platform. And why the industry will have to step up.