Exercise is healthy - and even helps in the fight against severe corona progression. This is the conclusion of a US study with over 48,000 participants. Even 30 minutes of brisk walking have an effect.
Nike has secured the title as the world's most valuable apparel brand in the Brand Finance report for the seventh year in a row. Adidas is in the top 5. With Fila and Bosideng, two more players in the sports and outdoor industry are among the big winners in a difficult year.
ISPO.com takes a close look at the social media figures of the European most popular Champions League clubs. Spaniards dominate and FC Chelsea loses positions. While the teams hardly recruit any new Facebook fans, TikTok continues to gain in importance.
OutDoor by ISPO has been moved to October and will take place online & on-site as OutDoor by ISPO Global Summit Edition: An industry get-together with a focus on personal exchange and curated brand presentation spaces. First and foremost, it will be about purpose and solutions, not just new products.
The Tour de France has started - the perfect motivation for an own bike trip! Now, there are many apps for bikes. But which of the over 4000 applications really helps with cycling? ISPO.com has put together the most helpful bike apps for various functions - from navigation to training planner to the app for the perfectly adjusted saddle. And best of all, they're free!
Comparability, transparency, storytelling - this is how brands can bring the topic of sustainability closer to their customers. There are already good examples of this.
It's time to reinvent yourself in the soccer industry: Sports Tech Conference at ISPO Munich Online 2021, the two traditional football clubs Ajax Amsterdam and Valencia CF will present their innovative digital projects.
These sports brands are winning the online race in Germany: A new study by EDM Publications offers unique insights for the sports and outdoor industry.