Markets in the Sports Business

The love of mountain biking is so great that the offspring should finally join in? No problem with our seven practical tips.

ISPO.com takes a journey into the future - and shows what urban mobility could look like in 2030.

After many marathons were cancelled in 2020 due to Corona or could only take place virtually, the 2021 marathon season is still full of highlights in late summer and autumn. We show the most important dates.

The Ironman World Championship is threatened with a postponement to February 2022. In addition to the German world record holder Jan Frodeno could then also the triathlon Olympic champion at the start. We answer the most important questions about Ironman Hawaii.

Without the bicycle, the mobility of the future is unthinkable. But how bike-friendly are the world's metropolises? The Copenhagenize Index provides insights. We present the ten most bike-friendly cities and show what makes them so special.

Surfing is finally Olympic! At the 2021 Olympic Games in Tokyo, surfing will celebrate its Olympic premiere together with four other sports. ISPO.com explains how the competitions look like.

New Mobility is unthinkable in the cities of the future without the role of the bicycle. Initiatives and projects around the world are already strengthening the role of the bike in urban life - and in doing so are also helping to combat civilizational problems such as floods of waste and discrimination. We present five projects.

The Olympic Games are a money machine: 14 top sponsors - including global brands such as Coca-Cola, Intel and Alibaba - and almost 70 other partners flush billions into the IOC's coffers. All information about the sponsors, partners and financiers.