The huge range of offers makes it increasingly difficult to retain consumers in the long term. This makes it all the more important to turn customers into fans. Blogger and consultant Svenja Walter gives ISPO.com five content marketing tips.
How do outdoor companies really do business sustainably and socially? In the CSR Hub in Hall B6 at OutDoor by ISPO from the 30th of June to the 3rd of July in Munich, trailblazers of the sports and outdoor industry will provide answers. An overview.
How do Western outdoor brands make the leap to China? Sanfo CEO Heng Zhang reveals it in the "Market Introduction Seminar for China" at OutDoor by ISPO. Even in the preliminary interview, he opens the door to China for outdoor brands.