Markets in the Sports Business

The 2021/22 biathlon season returns to the traditional venues of Ruhpolding, Östersund and Annecy after the Covid-19 break. Another highlight awaits with the 2022 Olympic Games in Beijing. ISPO.com provides an overview of all World Cup dates and the top favorites.

In many cases, winter sports have an enormous impact on our climate - especially on the ski slopes, they are emissions- and energy-intensive. Even the journey is rarely climate-neutral. Nevertheless, with a little openness to new things and conscious consumption and travel behavior, you can make a big difference.

More and more brands are turning to crowdsourcing. But does it make sense for my company? This article tells you everything you need to know about the topic.

Although jumpers like Kamil Stoch or Halvor Egner Granerud are superstars in their countries, the majority of ski jumpers earn significantly less than other professional winter athletes. The prize money at a glance.

We look back at the highlights from the sports business, award-winning products, the most exciting innovations and stories, and inspiring athletes. Plus: A look at the ISPO year 2022, which already starts in January with a highlight.

How we exercise, what we eat and what sports equipment we buy - all of it leaves an ecological footprint.

Global eSports events offer interesting new sponsorship models - even for non-endemic companies. And a young target group - thanks to superstars like Faker, Perkz and Meiko, who duel in games like League of Legends, Fortnite & Co. Insights from two experts.

Sports are becoming more and more popular in China. Table tennis, badminton, and basketball are typical sports for the country. But one sport beats them all. ISPO.com shows the Chinese national sports.