The huge range of offers makes it increasingly difficult to retain consumers in the long term. This makes it all the more important to turn customers into fans. Blogger and consultant Svenja Walter gives ISPO.com five content marketing tips.
A new study shows how manufacturers and online retailers can position themselves better when it comes to sustainability and what consumers are looking for when making their purchasing decisions.
ISPO Shanghai from July 5 to 7 gives deep insights on the Chinese and Asian sports market. ISPO.com presents the focus topics. Be quick and get your free entrance via online registration now!
How do outdoor companies really do business sustainably and socially? In the CSR Hub in Hall B6 at OutDoor by ISPO from the 30th of June to the 3rd of July in Munich, trailblazers of the sports and outdoor industry will provide answers. An overview.
OutDoor by ISPO 2019 expands the outdoor focus. New exhibitors and a new hall concept are to guide the view to unknown paths, young fashion designers contribute their innovative ideas.
How do Western outdoor brands make the leap to China? Sanfo CEO Heng Zhang reveals it in the "Market Introduction Seminar for China" at OutDoor by ISPO. Even in the preliminary interview, he opens the door to China for outdoor brands.
