The experts at the ISPO in Beijing are agreed: China will easily manage the 2022 Winter Olympics. The mistakes at Sotschi are to be avoided, the conditions set by the government seem to be very ambitious.
The European Platform for Sport Innovation supports the sports sector at EU level. The network platform is gaining important new members with the innovation platform Wearable Technologies and several other institutions.
The Olympic Games are a money-making machine: Lavish TV contracts and 13 TOP sponsors place exactly 880 million US dollars into the IOC’s account. All the info about the sponsors, partners and funders.
What the bill for the Olympic Games looks like for the German Olympic Sports Confederation Four top partners and the German government pay the lion’s share, but the DOSB must explore new avenues to make money. The athletes are also demanding more prize money.
The IOC has strict advertising guidelines during the Olympic Games. But that’s now changing. German athletes are benefiting from a relaxation for the first time and Eric Frenzel has a particularly smart solution for getting round the rules.