Markets in the Sports Business

The European Outdoor Group has announced the first keynote speakers of the European Outdoor Summit 2018. A digitalization expert and the Thule CEO provide the framework for discussions about the digital future of the outdoor industry.

How does digitalization change sport? Among other things, ISPO Academy Connect by Dorten studios in Berlin has devoted itself to this question. One conclusion: not only top athletes can benefit from precise performance measurement. 

The new EU General Data Protection Regulation (GDPR) fundamentally changes the rules for the handling of personal data throughout Europe and beyond. What does this mean for sports retailers and industry?

In many parts of society, men are in charge in China - but not in elite sports. Whether individual or team sports, women ensure international success and medals. ISPO.com presents China’s female sports stars.

Money, time, and the right personnel – these are the biggest challenges that sporting goods retailers face when it comes to digitalization. ISPO.com explains how they’re dealing with it.

The plans for the OutDoor by ISPO trade fair are becoming more concrete: The first details of the fair will be announced at an industry event this summer.

Organize contact with big sport stars, product presentations by sport companies, or major sporting events: Event managers in the sports business have an exciting job that is becoming a trendy profession. ISPO.com shows how you can become an event manager, lists five qualities you need, and gives you tips for your studies.

In the value chain of the (sports) fashion industry, the procurement process has so far been only slightly digitalized. This could change with special sourcing platforms.