The outdoor company Source celebrates its 30th anniversary. The project of a creative couple from Israel has become an outdoor specialist for sandals and drinking systems and the brand behind Israel's most popular product. ISPO.com visited Source and the extraordinary founder Yoral Gill.
Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.
ISPO Brandnew, the world's largest and oldest international start-up competition in the sports industry, is entering its 20th year. From now on, young companies and start-ups can apply to have the chance to win one of 50 ISPO promotion packages worth up to 25,000 euros.
Susanne Puello is a pioneer in the e-bike industry. She founded Pexco in 2017 and established it in the market in 2 years. She explains how this worked, where Pexco stands and what e-mobility will need in the future to ISPO.com.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.