According to reports, the collaboration will bring the 22-year old 39 million euros in earnings. Pogba is considered a shooting star of European soccer. In 2012, the French national team player transferred from Manchester United to Juventus Turin and is now the most important player on the record-holding champion Italian team.
The commitment is further good news for Adidas. Adidas recently presented positive figures for 2015 and increased their forecast for 2016. Double-digit growth figures in China, the Middle East, Latin America and Western Europe were responsible for the good result.
New CEO as of October
A lot of good news has been coming from Adidas: Brand equity has increased, a record year was announced and an important deal with Real Madrid seemed imminent. However, a Bayern player once again being seen in clothing by its competitor, Nike, was a source of irritation.