With the campaign "Support Your Local Ortovox Dealer", the outdoor brand is breaking new ground and passing on a quarter of the online proceeds from its own shop to retailers. Managing Director Christian Schneidermeier explains how it works and how Ortovox also supports retailers in other ways.
The down jacket specialist Bosideng is market leader in China with 200 million customers. Now the brand wants to take off in the West - with Hollywood stars and ISPO boost.
Adidas and Reebok have reported good results for the 2019 fiscal year. The forecast for 2020 is also positive - but this does not take into account the impact of coronavirus. CEO Kasper Rorsted speaks of an "uncontrollable force in the market".
Bergans of Norway, together with Spinnova, is promoting real recycling in their Tomorrow collection: whoever owns the backpack also owns the rights to the products of future forms of recycling.
