The actioncam manufacturer GoPro is surprisingly withdrawing from the German Grand Prix of motorcyclists even before the official end. It could be related to the problems in Germany and the focus on other countries.
The South Tyrolean will succeed Massimo Baratto on September 1, 2018 and is thus responsible for the Oberalp brands Salewa, Dymafit, Wild Country and Pomoca, among others. At the same time, the Oberalp Group announces solid growth figures
Stationary retail is increasingly being supplemented by digital sales channels, including in the outdoor industry. Part two of our Mountain Sports series shows how important personal advice from a specialty retailer is for brands.
How visible are the major sporting goods manufacturers in the social media? An analysis of coverage in April clearly puts Adidas ahead of its competitor Nike. The difference is made not least by the top clubs in football.