Companies in the Sports Business

Brand names in the sports industry have many origins. ISPO.com presents eleven brands and tells the story behind their names. Part 1: The outdoor gems Bergans, Deuter, Leki, Fjällräven and Salewa.

What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.

The Scandinavian kids label Molo is a new exhibitor at ISPO Munich 2020. CEO Mogens Jepsen introduces the kidswear brand and explains why itexhibits at ISPO Munich 2020.

The sports fashion brand Save the Duck is new at ISPO Munich 2020: CEO Bargi explains how his company intends to conquer the market with completely vegan sportswear and why the ISPO Munich is important for Save the Duck.

Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.

World star Roger Federer is a new shareholder in On Running. The running shoe brand, which is showing the highest growth in its segment and has not yet had any connections to tennis, is expecting a development step.

The outdoor brand has just opened a unique design and development center in Munich's Leopoldstrasse.

The US-American snowboard pioneer Jake Burton Carpenter has passed away. His company Burton Snowboards confirmed the message of the founder's death with an emotional instagram contribution.