The snowboard brand Zimtstern plans to discontinue its business activities during the course of the year. The bike division will possibly be continued. The reasons for the withdrawal of the legendary Swiss label.
Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.