Companies in the Sports Business

Digitization in Practice: How Does a Digital Sales Meeting Work?

Saysky founder and CEO Lars Pedersen reveals how he has gone his own way in the sports business and created his own niche in the running wear market.

Odlo International has changed hands. The new owner is Monte Rosa Sports Holding AG.

With the COVID-19 Explore Fund, The North Face wants to support the outdoor community in the Corona crisis.

Melanie Lauer (39) moves from Conrad Electronics as CEO to the management of Trisport AG in Hüneberg, Switzerland. Since May 1, 2020, she has been part of the new Trisport/Kettler management team together with Stefan Christen (48), who has been Trisport's Managing Director for many years.

The World Federation of the Sporting Goods Industry (WFSGI) gives a first sector-specific overview of the current situation in the industry

Many have stopped communication in the Corona crisis, Bauerfeind has not. The German specialist for orthopedic products is using the difficult situation to stay in active contact with retailers, partners, and consumers.

With social isolation and social distancing, digital technology is saving the day. The running brand Asics used modern technology to launch its newest shoes.