Companies in the Sports Business

In its home market of China, Anta Sports is number three behind Nike and Adidas. Now the sports company, which is still largely unknown in Europe, has taken over Amer Sports and has thus risen to become one of the biggest players in the world. Read the assessment of the ISPO experts from Asia here.

The North Face, Patagonia & Co.: 10 top sports brands that have perfected their marketing game on Instagram – and that you can still learn something from.

How can we, as consumers, have a positive impact on the textile economic cycle by simple means?

Collaboration instead of competition, sustainable value creation instead of quick profit - Houdini shows how well this works.

More and more dealers and manufacturers in the sports industry are offering their products for rent.

Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.

The goals are ambitious - but Adidas is pushing ahead with its sustainability strategy. From 2024, the sporting goods company will only use recycled plastic, and by 2050 it wants to be climate-neutral.

Brands bear great responsibility for a clean footprint of the sports industry. Harald Rettich explains how this can work.