Urban outdoor products are trendy. The freshly launched MyShelter jacket line from Adidas Outdoor also attracted a lot of attention in both markets. ISPO.com spoke to Tim Janaway, General Manager Adidas Outdoor, about Urban Outdoor and trends and challenges in the outdoor market.
The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
The outdoor company Source celebrates its 30th anniversary. The project of a creative couple from Israel has become an outdoor specialist for sandals and drinking systems and the brand behind Israel's most popular product. ISPO.com visited Source and the extraordinary founder Yoral Gill.
Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.
ISPO Brandnew, the world's largest and oldest international start-up competition in the sports industry, is entering its 20th year. From now on, young companies and start-ups can apply to have the chance to win one of 50 ISPO promotion packages worth up to 25,000 euros.