The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.
After the surprising resignation of CEO Kim Roether in June, Intersport Germany has found a successor. Alexander v. Preen (53) will be the new CEO from November 1. The Executive Board will also be restructured.
For decades T-bar lifts did not get too much attention by innovators around the globe. The Swedish start-up Boardie changed that. In our interview, founder and CEO Erik Englund explains his awarded novelty.
Biorower brings rowing into your own four walls more realistically than ever before - and was honoured for this at ISPO Brandnew. CEO and co-founder Aram Lemmerer talks about the hard way to the perfect rowing experience.
A new era in Snowboard sports begins. The Nidecker brothers have acquired the majority stake in Low Pressure Studio, the Home of Bataleon, Lobster & Switchback. The Director of Low Pressure Studio Dennis Dusseldorp answers the three most important questions about the acquisiton and the future of snowboarding.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.
