The end of a long tradition - Patagonia announces that in the future they will no longer put additional logos on their clothing. A change that will bring financial losses with it but at the same time relieves the environment and should encourage consumers to rethink.
Step on the gas with your own start-up, shake up the industry with new ideas and approaches? The start-up scene is an important part of the sports business. The best newcomers present themselves every year at ISPO Brandnew. Here you can find the most important tips from the experts.
Despite the Corona crisis, the sporting goods giant presents strong figures in its 2020 annual report. This is mainly due to an increase in sales in Q4
As a provider of home fitness, Peloton relies on high-quality hardware, digital technology, and content. The head of marketing Germany talks to ISPO.com about the successful concept.
The goals are ambitious - but Adidas is pushing ahead with its sustainability strategy. From 2024, the sporting goods company will only use recycled plastic, and by 2050 it wants to be climate-neutral.
Formula 1 has been running the Formula 1 eSports Series since 2017. In the meantime, eleven million people are watching - and sometimes F1 drivers are also racing. The Corona year 2020 accelerated the growth and revealed the strengths of the virtual racing series.
