On their home market in China, Anta Sports is the number three behind Nike and Adidas. Now the in Europe largely unknown sports company has taken over Amer Sports and has become one of the largest players in the world. Read the opinion of ISPO experts from Asia here.
The European Outdoor Group welcomes with Quiksilver its 104th member. The latest accession of a board sports brand is, on the one hand, proof of the EOG's successful new approach and, on the other hand, of the rethinking of many companies.