How does the oldest outdoor company in the world manage digital transformation? ISPO.com talked to Schöffel owner and managing director Peter Schöffel about the reorientation of his company, in which no stone was left unturned.
Despite the closure of Kettler, there will still be fitness equipment of the traditional brand in the future. The Swiss company Trisport has secured the trademark rights - and wants to present new Kettler products at the ISPO Munich.
The world's largest action sports company is part of ISPO Munich: Boardriders will be exhibiting with the brands Quiksilver, Roxy, Billabong, Element, Von Zipper and DC. Garry Wall, Global GM of Quiksilver talks to ISPO.com about the exciting repositioning of Quiksilver and the return to ISPO Munich.
From autumn 2021, Adidas plans to present a wide range of products for alpine skiing for the first time. Adidas has repeatedly tried to conquer the skiing market in recent years, but has never succeeded so far.
For the first time at the ISPO Munich: Veja. The sneaker and running shoe brand attaches great importance to transparency and environmental compatibility. ISPO.com spoke with co-founder Sébastien Kopp about Veja's brand focus, fair working conditions and how his running shoe makes society more oil-independent.
Protectors for skis, snowboards and other sports are a core competence of Komperdell from Austria. In an interview with ISPO.com, company boss Thomas Roiser explains why you can't feel the optimal protector - and what he thinks of the valid European safety standard.
A commitment to eSports can be a success story for traditional companies. The fashion brand Louis Vuitton, whose League of Legends collection LVxLoL got off to a furious start, is now proving this.
