The South Tyrolean will succeed Massimo Baratto on September 1, 2018 and is thus responsible for the Oberalp brands Salewa, Dymafit, Wild Country and Pomoca, among others. At the same time, the Oberalp Group announces solid growth figures
Stationary retail is increasingly being supplemented by digital sales channels, including in the outdoor industry. Part two of our Mountain Sports series shows how important personal advice from a specialty retailer is for brands.
Reinhold Messner made himself immortal in 1978 as the first mountaineer to ascend Mount Everest without artificial oxygen. ISPO.com spoke with Messner about his feelings at the summit, the climbing of today, and the ambitions of his son on the mountain.
How fairly do the outdoor brands Deuter, Kjus, Vaude and Jack Wolfskin actually produce? The four brands try to answer this like other clothing brands at the Q&A marathon of the Fair Wear Foundation on Facebook. Everyone can take part.
From the rock into the hall, to the Olympics: Climbing has made some rapid development. More than two million people climb across Europe. This is the situation in Germany two years ahead of the Olympic Games.
Austria’s David Lama (27) is considered an exceptional talent in international alpinism. The Innsbruck native became an international star with his film on the ascent of the legendary Cerro Torre. He presents his new sponsor, The North Face, at ISPO Munich. A conversation on partnerships, clear lines, and the stories from the mountain.
Ribelle Tech OD by SCARPA is PRODUCT OF THE YEAR in the outdoor segment. Scarpa's Chief Marketing Officer reveals why Ueli Steck was essential for the invention and what impact the ISPO AWARD has for the Scarpa.
She was the first woman to summit all fourteen 8,000-meter peaks without oxygen: Gerlinde Kaltenbrunner. In 2016, she is awarded the ISPO Trophy for her life’s work. The extreme mountain climber is also in Munich at ISPO Munich 2018. In an interview with ISPO.com, the Austrian athlete talks about her most emotional moment on an eight-thousander and the dangers on the mountain.
Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.