Swelling, blisters and wounds on the feet make things often difficult for athletes. The Irish startup Qilta promises the perfect recovery for the feet with its innovative recovery socks and calf sleeves. The ISPO Open Innovation community can exclusively convince itself of this in a free test.
In the USA, the Ragnar Relays have long been an institution and are supported by companies such as Reebok or Nathan. With the Ragnar Wattenmeer from Hamburg to St. Peter-Ording the series has also arrived in Germany.
Salomon considers itself to be a global ambassador for the sport of trail running. In workshops and with a broad media campaign, Salomon is making trail running come alive for many runners. (Promotion).
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.
More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.