Image credit:
Messe München GmbH
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Image credit:
Messe München GmbH
06/11/2025

These trends are shaping the retail sector

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New technologies, changing consumer habits and rising expectations are setting new standards in sports retail. The potential is huge - the pressure is high. Despite the ongoing boom in sports retail in recent years, competition is not only increasing in an increasingly saturated market, but consumer expectations are also rising. If you want to benefit from this boom, you have to offer more than just products: from the targeted development of a community to the creation of unforgettable in-store experiences and specialized articles.

ISPO Logo Author: ISPO.com

ISPO 2025, the international flagship event of the global sports industry, offers further orientation. Become part of the Retail Club and not only receive exclusive market insights from the top 500 retailers worldwide all year round, meaningful market analyses, but also other benefits such as a free retail ticket and VIP treatment including catering. Be there - from 30. NOV. - 02. DEZ. in Munich.

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7 trends that will shape retail in 2026

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Osprey

What can sports retail expect in 2026? Seven strong trends show how product range, design and demand will change noticeably - with clear opportunities for retailers.

What you can take away from the article:

  • Trail running and speed hiking are becoming increasingly popular
  • Sustainability and PFAS-free products are setting new standards
  • The demand for clothing with UV protection is increasing
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02

The 5 biggest retail trends that will change bricks-and-mortar retail by 2030

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Image credit:
Messe München GmbH

Sports retail has seen enormous growth in recent years. The resulting trends not only offer opportunities, but also pose challenges for brands. Here you can find out which trends are revolutionizing stationary retail and how you can use them for your success.

What you can take away from the article:

  • Experiences in stationary retail are still relevant
  • D2C is increasingly complementing wholesale
  • The use of artificial intelligence is becoming more widespread
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03

Technologies and retail trends to strengthen your business

Zwei Männer im Verkaufsgespräch, im Hintergrund sind Winterjacken zu sehen.
Image credit:
Messe München GmbH

New technologies are changing how we shop - and how retailers reach their customers. Those who are aware of the opportunities offered by AR, live advice or digital marketplaces create real experiences and turn customers into convinced brand fans.

What you can take away from the article:

  • Omni-seller platforms connect brands and retail across channels
  • Community-supported live advice strengthens trust and loyalty
  • AR and digital wallets make the shopping experience seamless
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ISPO Logo Author: ISPO.com
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