Dometic has made it its mission to make mobile life - or #Vanlife for short - easier and more comfortable. Since the pandemic, the hype around vanlife and slow travel is more popular than ever - and that goes for Dometic too.
Rasmus Järvinen: As Dometic has a long tradition in the camping and RV industry, we have extensive knowledge of how to meet the essential needs of the outdoor market. Our focus is on comfort. We have a clear agenda to expand our range, focusing on effortless and comfortable outdoor living. We want to share our vision and get more people enjoying the outdoors. Even if they don't want to climb mountains or eat camping food. By participating in OutDoor by ISPO, we can spread our message and share our solutions with the industry.
Järvinen: We plan to set up a complete base camp (defined by new standards) where we can showcase the product solutions that demonstrate outdoor adventures with comfort. Wagons will also be included in the concept and displayed in various locations at the show. In addition, we will organize product presentations, a PR event and a mingle. There will also be a workshop at the Outdoor by ISPO Global Summit where we will show how to bring new customers to the industry. We are already looking forward to that.
Järvinen: One of the challenges we see is that the industry tends to be very technical and focused on hardcore users. However, the vast majority of potential consumers are not interested in technical details, but rather how being outdoors should be spontaneous and effortless. We have revised our product and solution roadmap and mission to reflect this new mindset. Our current focus is to present the industry with a different kind of base camp, where the vehicle is a transportation solution during the week and a recreational vehicle on the weekend.
Järvinen: It is always exciting to see innovative solutions and products from both established players and start-ups. We look forward to seeing brands with adjacent solutions that push the industry forward and allow even more consumers to enjoy nature in new and exciting ways.