🇩🇪 Country: Germany
📰 Company / Brand: EDM Publications / SGIEurope.com / Oicompass.com
🔁 ISPO Experience: Well into the double digits
🤝 Focus at ISPO 2025: Networking, serendipity, new collaborations
🎯 Goals: Connect with brands for new AI-driven consumer insight products
💡 Tips for visitors: Plan only half of your time – leave room for spontaneous encounters
🔍 Must-see at ISPO: Sustainability Solutions Area & Women’s Summit
Claudia: It’s a people business. I can’t wait to reconnect with this huge network of like-minded folks from the sports and outdoor ecosystem.
Is that even a question? ;-)
It’s still the most efficient way to meet a good part of my network, exchange ideas and project updates, and not to forget the magic of serendipitous encounters.
I’m here on behalf of SGI Europe and the Outdoor Industry Compass, two must-reads for anyone serious about the sports and outdoor business in Europe.
I’m on the lookout for brands we can collaborate with. We’ve developed a new, survey-based product that uses AI to deliver real consumer insights, and I’m here to pitch it to forward-thinking brands and retailers.
I’m hoping to discover next-level innovation – design-led, circular-first outdoor fashion. And of course, I’ll be drawing lots of inspiration from the Women’s Summit.
Probably the one I’m most excited about is my moderator slot at the Retail Stage, where I’ll be joined by Adam Sandzer from Hot Pot China. We’ll be exploring consumer trends and shopping habits in the Chinese market.
Definitely the latter. I love the energy of those unplanned conversations, especially when both sides are equally excited that we bumped into each other.
Besides the Women’s Summit, it’s the Sustainability Solutions Area. Especially now, continuing to push forward on real sustainable action and work is more important than ever.
Plan just 50% of your time. Leave space for panels, spontaneous chats, and a little serendipity, that’s where the real value of ISPO happens.
MunichLast Week at ISPO
- ISPO awards
- Mountain sports
- Bike
- Design
- Retail
- Fitness
- Health
- ISPO Job Market
- ISPO Munich
- ISPO Shanghai
- Running
- Brands
- Sustainability
- Olympia
- OutDoor
- Promotion
- Sports Business
- ISPO Textrends
- Triathlon
- Water sports
- Winter sports
- eSports
- SportsTech
- OutDoor by ISPO
- Heroes
- Transformation
- Sport Fashion
- Urban Culture
- Challenges of a CEO
- Trade fairs
- Sports
- Find the Balance
- Product reviews
- Newsletter Exclusive Area
- Magazine
