Claudia Klingelhöfer
INTERVIEW/11/21/2025

ISPO Visitor Spotlight: Claudia Klingelhöfer shares plans & highlights

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For Claudia Klingelhöfer, Editorial Director at EDM Publications and a well-known voice in the European sports and outdoor industry, ISPO has become far more than just a trade show. After well over ten visits, she returns to ISPO 2025 with a clear intention: to reconnect with her extensive network, spark new collaborations, and gather fresh insights from across the industry. She’s particularly drawn to circular innovation, meaningful sustainability work, and the unique energy of spontaneous encounters that only ISPO can create.

In this ISPO Visitor Spotlight, Claudia shares what she’s most excited about, the trends she’s watching, and her best tips for getting the most out of ISPO 2025.

🇩🇪 Country: Germany
 📰 Company / Brand: EDM Publications / SGIEurope.com / Oicompass.com
 🔁 ISPO Experience: Well into the double digits
 🤝 Focus at ISPO 2025: Networking, serendipity, new collaborations
 🎯 Goals: Connect with brands for new AI-driven consumer insight products
 💡 Tips for visitors: Plan only half of your time – leave room for spontaneous encounters
 🔍 Must-see at ISPO: Sustainability Solutions Area & Women’s Summit

ISPO.com: What are you looking forward to most at ISPO 2025?

Claudia: It’s a people business. I can’t wait to reconnect with this huge network of like-minded folks from the sports and outdoor ecosystem.

Go early to get enough rest or dance at the stand parties?

Is that even a question? ;-)

Why are you coming to ISPO 2025?

It’s still the most efficient way to meet a good part of my network, exchange ideas and project updates, and not to forget the magic of serendipitous encounters.

Which brand or company are you representing?

I’m here on behalf of SGI Europe and the Outdoor Industry Compass, two must-reads for anyone serious about the sports and outdoor business in Europe.

What do you hope to get out of ISPO 2025?

I’m on the lookout for brands we can collaborate with. We’ve developed a new, survey-based product that uses AI to deliver real consumer insights, and I’m here to pitch it to forward-thinking brands and retailers.

What kind of inspiration are you seeking?

I’m hoping to discover next-level innovation – design-led, circular-first outdoor fashion. And of course, I’ll be drawing lots of inspiration from the Women’s Summit.

Have you already scheduled any meetings?

Probably the one I’m most excited about is my moderator slot at the Retail Stage, where I’ll be joined by Adam Sandzer from Hot Pot China. We’ll be exploring consumer trends and shopping habits in the Chinese market.

Planned meetings or spontaneous encounters?

Definitely the latter. I love the energy of those unplanned conversations, especially when both sides are equally excited that we bumped into each other.

Schedule meetings with the ISPO App

Any specific programs or events you’re looking forward to?

Besides the Women’s Summit, it’s the Sustainability Solutions Area. Especially now, continuing to push forward on real sustainable action and work is more important than ever.

What tips would you give to other visitors?

Plan just 50% of your time. Leave space for panels, spontaneous chats, and a little serendipity, that’s where the real value of ISPO happens.