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Win Free VIP Tickets to Bits & Pretzels 2022 with

If you subscribe now to our weekly newsletter Sports Business Update for free, you can benefit twice: In addition to the full package of news and stories from the sports and outdoor industry, you have the chance to win 3x2 VIP tickets to Bits & Pretzels 2022 in Munich if you subscribe by September 11. This is how you can win tickets.

Even a DAX company can learn from start-ups: at the founders’ conference Bits & Pretzels, Adidas CEO Kasper Rorsted reveals how the fitness app Runtastic aids the sporting goods giant.
Has also been a speaker at Bits & Pretzels: Adidas CEO Kasper Rorsted

With the Sports Business Update you are always up to date with news from the sports and outdoor industry every Friday. The weekly newsletter also provides you with all the information and updates on all ISPO events, services and awards.

And now your registration for the Sports Business Update could be your ticket to Bits & Pretzels 2022, Europe's most important start-up meeting from September 25 to 27 in Munich. Celebrities such as Barack Obama, Dirk Nowitzki, Jessica Alba and Adidas CEO Kasper Rorsted have already appeared on stage at Bits & Pretzels.

In 2022, Bits & Pretzels is already almost sold out. Currently, there is a waiting list for the remaining tickets. By registering for the Sports Business Update free of charge until September 11, 2022, you have the exclusive chance to win two corporate tickets for Bits & Pretzels worth a total of almost 4,000 euros. is giving away a total of 3 x 2 corporate tickets among all new registrations for the Sports Business Update.

Subscribe to the Sports Business Update in your personal Preference Center.

You can find it under Business Relation.

What Awaits You at Bits & Pretzels 2022

On September 25 and 26, founders and interested parties will come together at the ICM Congress Center at Messe München to learn from each other, network and gain new inspiration. For this purpose, innovative start-ups, investors and global players will come together at Bits & Pretzels.

On September 27, 5,000 founders will meet at the Munich Oktoberfest for the Table Captain Networking have in the Schottenhamel festival tent for face-to-face meetings with Europe's leading startup minds in a unique atmosphere.

Tickets give you access to both the conference program at ICM Munich and the Table Captain Networking. Other services included in the ticket:

  • inspiring speakers on over ten stages
  • startup exhibition, pitches & awards
  • matchmaking team and speed dating sessions
  • access to all 5,000 attendees through our app
  • unlimited food, drinks & coffee for free at the conference

Sports Business Update: Register Now and Win

Here's how you can take part: Register here by September 11 for our Sports Business Update and automatically enter the competition. When registering, select "Business Relation" for the type of relationship and Sports Business Update for the question "What information do you want to receive?" Of course, you can also select additional content.

The winners will be announced in this article on September 12.

Good luck!


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