Are you a sports fan and want to make a career in the sports industry? Then you've already made a start: express your passion for sport convincingly in your application. However, that alone is not enough. Our guide with the top ten tips for your career in the sports industry.
A high affinity for sports is a great advantage for a career in the sports industry, no matter what kind of sports job it is. Highlight your passion for sports in your cover letter, always with direct reference to the job profile. In doing so, impressively underline your motivation and suitability for the position and career you are aiming for. If you receive an invitation to the interview, you can perhaps even appear in sneakers and sporty clothing in accordance with the job.
Anyone who has successfully completed a sports degree is certainly the ideal candidate for senior positions. Graduates of other fields of study, such as business administration or design, need to particularly highlight their qualities in connection with sports. Professional athletes should put themselves in the right light as experts in sports business and in their specific sport.
Don't be sparing with evidence of your sporting activities, even if they go beyond the specific requirements of the job description. Planned projects such as an upcoming thesis on the topic of sports or the registration for a competition can also speak for you in the job interview. This makes it clear to the employer that you are interested in a career in the sports business in the longer term and not just spontaneously.
Career starters have a particularly hard time scoring points in job applications with experience. Relevant internships in sports companies are then the best proof of later career intentions. A temporary job at a sporting event, for example as a marshal at a running event, can also be mentioned in connection with the application. It underpins the interest in seriously wanting to work in the sports industry.
If beginners lack professional experience and career changers lack industry-specific insights into sports companies, the world of experience of one's own sport should be cleverly used to compensate for the lack of professional skills. The soft skills required in all sports jobs, such as motivation, commitment, perseverance, determination and ambition, can be demonstrated with one's own sports hobby, especially if it has been actively pursued for a long time. Emphasize your social competence if the technical competence is not (yet) sufficient. After all, every new employee needs time to get used to the job. Commitment and willingness to perform are just as important as a good degree.
If the applicant's sports activities are team sports, this confirms other social skills that are important for careers in sports jobs: The ability to work in a team, people skills, empathy, communication skills, and the ability to deal with criticism and conflict.
Those who captain their sports team or have even successfully led it to higher leagues can cite this in their application as proof of their competence in team leadership and staff management. Leading voluntary activities outside the world of sport also demonstrate self-confidence, team spirit, ambition, assertiveness and a talent for communication.
If there are gaps in your CV, this will certainly come up in the interview. You are well advised to come up with a good explanation beforehand. In the best case, the break from work was for professional reorientation, which should now culminate in a sporting career. In this way, the applicant shows that he or she will not let things get him or her down, that he or she can think flexibly and deal productively with setbacks.
Those who run marathons or participate in other sports demonstrate many personal skills that can be useful when applying for sports jobs and pursuing a career. Lone runners have the ability to self-motivate, a special perseverance, a strong independence and a good portion of self-confidence and ambition. However, you should also include in your application evidence of the ability to work in a team, which is required in all companies today.
Intercultural competence is more in demand in the sports business than in other industries. Successful sports companies think and act globally and expect not only very good English skills from their applicants, but also a cosmopolitan attitude. In the international working world, language skills are a great advantage, which applicants with an immigrant background in particular can use as a plus point.