Sports Business/01/10/2018

Intersport and Signa Sports Group form strategic partnership

We need your consent to enable the rating function!

This feature is only available when corresponding consent is given. Please read the details and accept the service to enable rating function.


Intersport Deutschland and the Signa Sports Group have joined forces in purchasing: the sporting goods retailers have announced that they will in future concentrate their interests on the German and international procurement markets and operate under the common umbrella of the Intersport Group.

Intersport flags fly in the wind
Intersport Deutschland has 1,500 sales outlets with a turnover of 2.9 billion euros.

More power in the procurement of sporting goods: Intersport Deutschland and the Signa Sports Group have entered into a strategic business relationship. This was announced by the two sporting goods retailers on Tuesday.

According to the agreement, Karstadt Sports GmbH will initially be included in the central regulation of Intersport. Tennis-Point GmbH, a member of the Signa Sports Group, has already had positive experiences with a cooperation with Intersport, and further companies are to follow.

Representatives of both companies were delighted with the alliance:

ISPO Munich
Tausende Besucher warten auf ihren Zugang zur ISPO Munich
There are less than three months to go until ISPO Munich 2018. For everyone from the sports industry, the world’s biggest trade fair for sporting goods and sports fashion is a cannot-miss event. Get your ticket online now and enjoy low entry prices.

“The partnership with the Signa Sports Group is a strong signal for the owner-led sports retailers in Germany. By pooling our strengths, we give even more weight to our voice as an Intersport community. Especially in times of major market changes, it is crucial to forge strategic alliances. We therefore have the best prerequisites for continuing to be economically successful as a group in the future."
Kim Roether, CEO Intersport
“Through the partnership with Intersport, Signa Sports Group strengthens its national and international sourcing and service capabilities and expands the basis for further growth as one of Europe's leading multi-channel sports platforms.“
Stephan Fanderl, CEO Signa Retail