Brand strategy

Discover how Lidl, Volkswagen, and BORA choose sponsorships, measure impact, and align brand goals with emotional and business value.

10 practical tips for start-ups: from founding to product development and scaling. Gain insights into how to make your brand visible and develop it successfully.

Experience Fjällräven's unique strategy: Fjällräven Polar combines adventure, customer loyalty & sustainability.

Sustainability, digital innovation and fresh target group strategies: The new momentum in the outdoor industry.

Take a look behind the scenes of an iconic French brand in this exclusive interview!