Patrick Mayer
Author:
Patrick Mayer

Felix Neureuther is one of the investors of the avalanche airbag manufacturer

ABS Protection relocates its headquarter to Munich

Skistar Felix Neureuther is one of the company's investors: avalanche airbag manufacturer ABS Protection moves in from Gräfelfing to Munich. It should be the next step in realigning the brand.

Partner in ABS Protection: Managing director Stefan Mohr (left) and investor Felix Neureuther.
Partner in ABS Protection: Managing director Stefan Mohr (left) and investor Felix Neureuther.

At the ISPO Munich 2018 in January, Skistar Felix Neureuther said he had to think about his professional future, when the 33-year-old DSV athlete presented the new model "s. Light Compact" from avalanche airbag manufacturer ABS Protection.

Felix Neureuther is an investor in ABS Protection

And the German winter sports star caused a figurative explosion. He presented the airbag with a loud bang in front of the surprised viewers. What's more, Neureuther has since been an official investor in ABS Protection.

ABS Protection now in Munich

For managing director Dr. Stefan Mohr, Neureuthers' commitment after the takeover of the company in October 2017 is a major step towards realigning the brand. The next one followed.

Because: ABS Protection GmbH announced its move from Gräfelfing to downtown Munich, more precisely to Schwabing (Gundelindenstraße 2).

In addition to the practical situation, working under one roof with several SPIN Capital brands is also a driving factor, according to the press release.

ABS Protection: With Felix Neureuther on the side

"The new environment offers ideal opportunities to exploit synergies with other sports brands in the same building", explained marketing manager Michael Vogt. "The location is an important cornerstone for us to get back to the action and give our team the best possible development opportunities."

ABS Protection invented the avalanche airbag in 1985. Now the company is moving into the future at its new location - with Neureuther by its side.

Patrick Mayer
Author:
Patrick Mayer




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