Benefit 1 – TEXTILE TRENDS
These trends, defined by expert Louisa Smith, confirm the innovation and trend character of ISPO Textrends, but also simplify the application process for participating companies. In addition, these trends attract sports business professionals, who utilize their visit to ISPO Munich and ISPO Beijing to gain the latest insights on the future of the textile industry.
Benefit 2 – LABEL
All selected products will receive the prestigious ISPO Textrends label. The Best Products will receive a Best Product label, the Top Ten products will receive a Top Ten label and the Selections will receive a Selection label.
These labels can be used for the original manufacturer’s communication activities. It will attract attention on a global level throughout the year.
Benefit 3 – PHOTO SHOOTING
All selected products will be part of a top-quality photo shooting to produce premium images for all further communication e.g. the digital Trendbook. The participants will receive the high-res images including full rights of use for their own communication activities.
Benefit 4 – REALISTIC 3D PRODUCT SIMULATION
Together with Foursource we will create realistic views and 3D simulations for all awarded products. This will enable buyers to understand the optical characteristics and the physical behavior of the product – even without touching it. The full set of physical and visual parameters will be available for buyers to use in their digital product development systems (CAD and 3D) and of course to all Textrends participants.
Benefit 5 – SIX MONTH FOURSOURCE INTEGRATION
All companies whose products are awarded by the jury will be integrated on Foursource with their 3D product simulation. This integration includes a Professional Profile for Best Products and Top Ten products as well as a Basic Profile for Selections. The profiles will be online for 6 months.
Benefit 6 – DIGITAL TRENDBOOK
This working tool for designers, product managers and journalists features all selected products on a full page. In addition, the Best Products and Top Ten products from all categories are featured on a double page each.
The digital Trendbook will be distributed online and available for download from July on. If your product is featured in the digital Trendbook, it will accompany designers and product managers throughout the entire development process of their next collection.
Benefit 7 – DIGITAL WINNER CEREMONY
The Best Product in each category will be awarded during a dedicated digital ceremony. We accompany the announcement of the Best Products and the winner ceremony with media coverage.
Benefit 8 – TROPHY / CERTIFICATE
The Best Product in each category will receive a high-quality ISPO Textrends trophy. All Top Ten products will receive a specially designed ISPO Textrends Certificate.
The winners can display the trophies and certificates at their trade fair booths and proudly present them in their offices or showrooms as a constant reminder of their outstanding quality.
Benefit 9 – STICKERS
ISPO will provide the artwork for Best Product, Top Ten and Selection stickers. The stickers can be used to mark the appropriate material samples of each participant.
Benefit 10 – ISPO.COM
ISPO.com, the information hub for the sports business, will feature all awardees as well as the trends in order to draw the primary target group to the ISPO Textrends platform.
Benefit 11 – ISPO NEWSLETTER
ISPO Textrends will be featured in the regular newsletter using a well-coordinated schedule. The main goal is to generate interest in this highly interesting presentation platform amongst designers, product managers, and journalists.
Benefit 12 – PR
ISPO sends out several press releases throughout the year to draw the attention of journalists, designers, and product managers to this topic, the Textrends Hub, and the digital Trendbook.
Benefit 13 – WINNER MANUAL
The winner manual provides recommendations and advice on how to use e.g. the provided label in order for your comapny to get the most out of the ISPO Textrends platform.