These trends, defined by expert Louisa Smith, confirm the innovation and trend character of ISPO Textrends but also simplify the application process for participating companies. In addition, these trends attract sports business professionals, who utilize their visit to our tradeshows to gain the latest insights on the future of the textile industry.
ISPO TEXTRENDS LABEL
The selected products will receive the ISPO Textrends label, which can be used for the original manufacturer’s communication activities. It will attract attention on a global level throughout the year.
All selected products will be part of a top-quality photoshoot to produce premium images for all further communication e.g. the digital Trendbook. The participants will receive the high-res images including full rights of use for their own communication activities.
This working tool for designers, product managers, and journalists features selected products. Each on a full page, plus the Best Products and Top 10 products from all categories on a double page each. The digital Trendbook will distributed online and available for download from July on. If your product is featured in the digital Trendbook, it will accompany designers and product managers throughout the entire development process of their next collection.
Across all categories we honor products with outstanding achievements in terms of sustainability. These products will again be highlighted in the digital Trendbook.
ispo.com, the information hub for the sports business will feature the new presentation platform and the trends in order to draw the primary target group to ISPO Textrends.
ISPO Textrends will be featured in the regular newsletter using a well-coordinated schedule. The main goal is to generate interest in this highly interesting presentation platform amongst designers, product managers, and journalists.
The manual provides recommendations and advice on how to use e.g. the provided label in order to get the most for your company out of this presentation platform.
ISPO sends out several press releases throughout the year to draw the attention of journalists, designers, and product managers to this topic and the digital Trendbook.