Benefit 1 – TEXTILE TRENDS
These trends, defined by expert Louisa Smith, confirm the innovation and trend character of ISPO Textrends, but also simplify the application process for participating companies. In addition, these trends attract sports business and fashion professionals, who utilize their research at the ISPO Textrends Hub to gain the latest insights on the future of the textile industry.
Benefit 2 – LABEL
All selected products will receive the prestigious ISPO Textrends label. The Best Products will receive a Best Product label, the Top Ten products will receive a Top Ten label and the Selections will receive a Selection label.
These labels can be used for the original supplier’s communication activities. It will attract attention on a global level throughout the year.
Benefit 3 – PHOTO SHOOTING
All selected products will be part of a top-quality photo shooting to produce premium images for all further communication e.g. the digital Trendbook. The participants will receive the high-res images including full rights of use for their own communication activities.
Benefit 4 – REALISTIC 3D PRODUCT SIMULATION
Together with our partners, we will create realistic views and 3D simulations for all Best Product and Top Ten products. This will enable buyers to understand the optical characteristics and the physical behavior of the product – even without touching it. The full set of physical and visual parameters will be available for buyers to use in their digital product development systems (CAD and 3D) and of course to all Textrends participants.
Benefit 5 – SIX MONTH FOURSOURCE INTEGRATION
All companies whose products are awarded by the jury will be integrated on FOURSOURCE with their 3D product simulation. This integration includes a 6-month Growth Membership for all suppliers with an awarded or selected product.
Benefit 6 – DIGITAL TRENDBOOK
This working tool for designers, product managers and journalists features all selected products on a full page. In addition, the Best Products and Top Ten products from all categories are featured on a double page each.
The digital Trendbook will be distributed online and available for download. If your product is featured in the digital Trendbook, it will accompany designers and product managers throughout the entire development process of their next collection.
Benefit 7 – ISPO Textrends Award Hub
All products are showcased within the Digital Textrends Award Hub on FOURSOURCE. Visitors can experience the products as realistic 3D simulations within virtual showrooms and catalogues and receive further information about the products and the suppliers.
Benefit 8 – WINNER CEREMONY
The Best Product in each category will be awarded during a dedicated ceremony, digitally or physically. We accompany the announcement of the Best Products and the winner ceremony with media coverage.
Benefit 9 – TROPHY / CERTIFICATE
The Best Product in each category will receive a high-quality ISPO Textrends Award trophy. All Top Ten products will receive a specially designed ISPO Textrends Award Certificate.
The winners can display the trophies and certificates at their trade fair booths and proudly present them in their offices or showrooms as a constant reminder of their outstanding quality.
Benefit 10 – STICKERS
FOURSOURCE will provide the artwork for Best Product, Top Ten and Selection stickers. The stickers can be used to mark the appropriate material samples of each participant.
Benefit 11 – FOURSOURCE & ISPO COMMUNICATION
ISPO Textrends will be featured in regular communication to both FOURSOURCE and ISPO networks using a well-coordinated schedule. The main goal is to generate interest in this highly interesting presentation platform amongst designers, product managers, and journalists.
Benefit 12 – PR
FOURSOURCE and ISPO send out several press releases throughout the year to draw the attention of the public to innovation within the textile industry. The Textrends Hub and the digital Trendbook will be promoted furthermore within the FOURSOURCE platform and ispo.com.
Benefit 13 – WINNER MANUAL
The winner manual provides recommendations and advice on how to use e.g., the label provided for your company to get the most out of the ISPO Textrends platform.
