Lisa Amenda

OutDoor by ISPO Trend Report Sustainability, Part 3

Sustainability and Outdoor: Environmental Protection as a Business Goal

Outdoor and nature belong inseparably together. No wonder that the topic of sustainability is a matter close to the heart of the outdoor industry. The OutDoor by ISPO Sustainability Trend Report shows how brands protect the environment. Part three: Sustainability as a corporate goal.

Die Marke Vaude stellt Outdoorkleidung ohne Schadstoffe her.
Nachhaltigkeit: Vaude stellt Outdoorkleidung ohne Schadstoffe her.

For the outdoor industry, global challenges such as climate change, plastic waste and extinction of species are also, or precisely because outdoor sports take place primarily in nature, an issue. This is also demonstrated by a look at the innovations and visions for summer 2020, which will be presented from 30 June to 3 July 2019 at OutDoor by ISPO in Munich, where the CSR Hub & Sustainability Kiosk in Hall B6 will also be setting up a special Focus Area on the subject of sustainability.

Also read parts 1 and 2 of the OutDoor by ISPO Sustainability Trend Report:

Part 1: Recycling and Oceanwaste

Part 2: Renewable natural materials

More Companies Follow Patagonia's Example

While in recent years manufacturers have already relied sporadically on sustainable products, sustainable concerns are increasingly being anchored more deeply in corporate philosophies and work processes.

Companies that have been doing this for a long time include above all industry giants such as the American outdoor clothing manufacturer Patagonia, but also brands such as Icebug, which is the first outdoor shoe brand to be climate-positive and will present its way there at OutDoor by ISPO. To this end, Icebug follows the "Climate Neutral Now" initiative of the United Nations and has been offsetting more emissions than are produced since the end of 2019.

Vaude Remains True to Green Company Line

The German outdoor outfitter Vaude also focuses on sustainability, longevity and ecological and social responsibility as usual for its trade fair innovations. A total of 81 percent of the summer collection 2020 is equipped with the in-house Green Shape label, which covers the entire product life cycle and stands for ecological materials, durable design and social responsibility.

In Vaude's new Urban Life collection, 40 percent of the models are Global Organic Textile Standard (GOTS) certified and 63 percent are made with natural materials. This collection also uses the GOTS-certified natural colors Natural Dye by Archroma Earthcolours. The GOTS is the world's leading standard for processing textiles made from biologically produced natural fibers. Only textile products that consist of at least 70 percent biologically produced natural fibers can be GOTS certified.

Ortovox Implements Sustainability Plan

According to its own wool standard, the Ortovox Wool Promise, the outdoor manufacturer Ortovox from Taufkirchen also has the goal of acting more sustainably in the entire corporate process and is presenting a compressed 5-year plan just in time for OutDoor by ISPO. The"ProTact" links the existing sustainability commitment with concrete goals.

In addition to anchoring sustainability goals in corporate values, many outdoor manufacturers are also committed to supporting regional or global non-governmental organisations (NGOs). The American shoe manufacturer Keen, for example, will continue its "Better takes Action" campaign, and the Swedish company Primus, known above all for its outdoor stoves, is offsetting all CO2 emissions resulting from the production of gas for gas stoves and cartridges in an aid project in Uganda.

And here you can read parts 1 and 2 of the major sustainability trend report:

Share article
Lisa Amenda