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Many people know that Adidas is the manufacturer of the World Cup ball. But what are Wanda or Mengniu actually doing that can be seen on the perimeter advertising? The picture gallery shows the sponsors and partners of the FIFA World Cup 2018 in Russia. Among them are Qatar Airways, Coca-Cola or Hyundai/Kia.

ISPO Logo Author: ISPO.com
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Qatar Airways is the new partner for the 2018 FIFA World Cup, replacing Emirates, Fifa's official airline for eight years. The state-owned company is also the official partner for the 2022 World Cup in Qatar.
Hyundai and its sister company Kia support Fifa as vehicle partners. At this year's World Championship Hyundai/Kia will provide 530 vehicles for the tournament, including the team buses.
Budweiser has been a sponsor of Fifa since the 1986 World Cup in Mexico. As an official sponsor, Budweiser enjoys the exclusive right to serve beer at the World Cup. Like here behind the Lenin statue in Moscow.
Vivo is a smartphone heavyweight from China - and has a contract with Fifa until 2022. The company also sponsors the world's strongest basketball league NBA in China.
Visa has been Fifa's official payment partner since 2007. The company sends the Swede Zlatan Ibrahimovic to the World Cup in Russia as an advertising ambassador.
Under the feet of Robert Lewandowski (in front) Wanda flashes out. The company is a partner of the World Association for the 2018-2030 World Championships. Founded in 1988, Wanda Group owns China's largest cinema chain, travel companies, theme parks and financial companies, among others.
Mengniu will be Fifa's new sponsor for the 2018 World Cup. The Mengniu Group is one of the leading companies in the dairy products sector in Greater China (China, Hong Kong, Macau and Taiwan). At the World Cup in Russia, Mengniu is allowed to sell yoghurt drinks and ice cream exclusively.
Coca-Cola has been sending the World Cup on a world tour since 2006. This year the trophy toured 91 cities in 51 countries. The company has been a "permanent partner" of Fifa since 1978.
Adidas has been supplying the official World Cup match ball since 1970 and has also been a "permanent partner" since the 1998 World Cup. The company from Herzogenaurach has come up with something special for the knockout round in Russia: From the round of 16 the teams will play with the red and white ball Telstar Mechta.
The World Cup in Russia is a home game for Gazprom. With 35 trillion cubic meters, Russia's oil giant has the world's largest natural gas reserves (17 percent of global reserves). Gazprom has sponsored Fifa since 2015, FC Schalke 04 since 2007.
Qatar Airways is the new partner for the 2018 FIFA World Cup, replacing Emirates, Fifa's official airline for eight years. The state-owned company is also the official partner for the 2022 World Cup in Qatar.
Hyundai and its sister company Kia support Fifa as vehicle partners. At this year's World Championship Hyundai/Kia will provide 530 vehicles for the tournament, including the team buses.
Budweiser has been a sponsor of Fifa since the 1986 World Cup in Mexico. As an official sponsor, Budweiser enjoys the exclusive right to serve beer at the World Cup. Like here behind the Lenin statue in Moscow.
Vivo is a smartphone heavyweight from China - and has a contract with Fifa until 2022. The company also sponsors the world's strongest basketball league NBA in China.
Visa has been Fifa's official payment partner since 2007. The company sends the Swede Zlatan Ibrahimovic to the World Cup in Russia as an advertising ambassador.
Under the feet of Robert Lewandowski (in front) Wanda flashes out. The company is a partner of the World Association for the 2018-2030 World Championships. Founded in 1988, Wanda Group owns China's largest cinema chain, travel companies, theme parks and financial companies, among others.
Mengniu will be Fifa's new sponsor for the 2018 World Cup. The Mengniu Group is one of the leading companies in the dairy products sector in Greater China (China, Hong Kong, Macau and Taiwan). At the World Cup in Russia, Mengniu is allowed to sell yoghurt drinks and ice cream exclusively.
Coca-Cola has been sending the World Cup on a world tour since 2006. This year the trophy toured 91 cities in 51 countries. The company has been a "permanent partner" of Fifa since 1978.
Adidas has been supplying the official World Cup match ball since 1970 and has also been a "permanent partner" since the 1998 World Cup. The company from Herzogenaurach has come up with something special for the knockout round in Russia: From the round of 16 the teams will play with the red and white ball Telstar Mechta.
The World Cup in Russia is a home game for Gazprom. With 35 trillion cubic meters, Russia's oil giant has the world's largest natural gas reserves (17 percent of global reserves). Gazprom has sponsored Fifa since 2015, FC Schalke 04 since 2007.
ISPO Logo Author: ISPO.com
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