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Sports business
Qatar Airways is the new partner for the 2018 FIFA World Cup, replacing Emirates, Fifa's official airline for eight years. The state-owned company is also the official partner for the 2022 World Cup in Qatar.
Many people know that Adidas is the manufacturer of the World Cup ball. But what are Wanda or Mengniu actually doing that can be seen on the perimeter advertising? The picture gallery shows the sponsors and partners of the FIFA World Cup 2018 in Russia. Among them are Qatar Airways, Coca-Cola or Hyundai/Kia.



Sports business
Kari Traa at ISPO Munich 2018
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.