More and more companies are feeling the great pressure of the market in the highly competitive sports and outdoor industry. We show you four solutions for the great challenges of digitization.
Old PET bottles are nowadays used to make polyester clothing, and there are also outdoor jackets, shirts, trousers and bikinis made of plastic waste. But can textiles and shoes also be recycled? We present some promising solutions and the limits of recycling today.
In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.
The Swiss cult brand Zimtstern dares to make a new start under new management. The new collection will be available in stores this summer. The focus is on a new segment.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
The Fitness-Start-up Freeletics surveyed 1200 employed people about their intentions in 2019. Sport is a central part, but that it works the employees need understanding employers.
The sports brand Bogner is changing its supervisory board and is building on digitalisation. In addition, the 2017/18 financial year also ends satisfactorily.
It was two years ago that ISPO Munich first made a big effort to engage with the theme “women in sports” and established a Women’s Lounge. Now it’s going further.
The American running specialist New Balance has a new CEO: President Rob DeMartini will step down as of December 31, 2018 - without further explanation. Joe Preston succeeds former running shoe newcomer DeMartini.
