The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.
Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.
More and more companies are feeling the great pressure of the market in the highly competitive sports and outdoor industry. We show you four solutions for the great challenges of digitization.
Old PET bottles are nowadays used to make polyester clothing, and there are also outdoor jackets, shirts, trousers and bikinis made of plastic waste. But can textiles and shoes also be recycled? We present some promising solutions and the limits of recycling today.
In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.
The Swiss cult brand Zimtstern dares to make a new start under new management. The new collection will be available in stores this summer. The focus is on a new segment.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
