Trisport AG has taken over the trademark rights from Kettler. In the ISPO.com interview, managing director Stefan Christen talks about the future and why he receives a wave of positive feedback from the industry.
When managers of major brands meet, there is not always agreement. This is good: because the result is a collection of ideas that should inspire others.
How does the oldest outdoor company in the world manage digital transformation? ISPO.com talked to Schöffel owner and managing director Peter Schöffel about the reorientation of his company, in which no stone was left unturned.
The digital change poses a number of challenges for the sports market. How the continent of Europe can prepare itself for this will be demonstrated at a conference of the Association of the European Sporting Goods Industry.
Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.
Winter sports experienced a summer of resignations: With Laura Dahlmeier, Felix Neureuther or Marcel Hirscher, winter sports lost its most famous athletes. But this creates space for new ski stars. ISPO.com shows the most important.
The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.
The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.
