Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.
YKK will remain presenting sponsor of ISPO Brandnew until 2021. The Japanese zipper manufacturer is looking forward to further cooperation with up-and-coming startups in the sports industry.
Nitro snowboards have been around for almost three decades. 28 Winters "is an impressive documentary about the company's history. Nitro also shows in the film what snowboarding is really about. The video is available free of charge on the Internet.
Robby Naish was the first ISPO Brandnew winner with Naish Kites. At the ISPO Munich 2018, the winners of the biggest competition worldwide for young entrepreneurs from the sports business will be chosen for the 30th time.
What do surfing legend Robby Naish and today's action sports giant GoPro have in common? Both made their first steps as start-ups also thanks to ISPO Brandnew. Prior to the 30th edition of the start-up award at ISPO Munich 2018, we show previous winners.
Schöffel celebrates 50 years of outdoors, combining tradition and innovation. In an interview with ISPO.com, company director Peter Schöffel talks about the role of his family business, the new innovation management post and the ISPO Munich.
Following the financial restructuring, the outdoor brand Jack Wolfskin is also rebuilding its management team: Jörg Wahlers will take over two positions as the new strong man.
