Companies

Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.

More and more companies are feeling the great pressure of the market especially in times of the corona crisis. The challenge can be a driving force for innovation and digital solutions. But where to start? ISPO.com provides four valuable tips for the smoothest possible digital change.

The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.

Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.

WFSGI President Robbert de Kock about the concept of the Compliance Labelling Requirements (CLR) Database.