Companies

The change at VF Corporation continues: Before the company splits, it separates from its surf brand Reef. The Californian company becomes part of The Rockport Group.

The application phase runs until the 7th of December 2018. David Badalec, ISPO Innovation Expert, answers the most important questions about the innovations in the Award ceremony.

The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.

From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.

The sporting goods group is also increasing in the second quarter - and confirms its forecast for 2018 as a whole, primarily due to profits in North America and China. However, the home markets of Western Europe and Reebok are causing concern.

Specialty sports retail has no chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your ground against the outsized competition.

The Swiss outdoor brand Odlo has a new CEO: Knut Are Høgberg replaces the Frenchman Christophe Bézu, who has put the company back on track for success in the past three years. Bézu will continue to be available to the company.

Apparel companies sold millions of Fifa licensed items during this year’s tournament. The unpredictable matches present obstacles to meeting consumer demands.

Fifa President Gianni Infantino wants to transform the young competition Club World Cup in football. Nothing has been decided yet, but the CEO of Alibaba Sports Group, Zhang Dazhong, has already put China in position as the venue.

Many people know that Adidas is the manufacturer of the World Cup ball. But what are Wanda or Mengniu actually doing that can be seen on the perimeter advertising? The picture gallery shows the sponsors and partners of the FIFA World Cup 2018 in Russia. Among them are Qatar Airways, Coca-Cola or Hyundai/Kia.