Companies


Sports business
Kari Traa at ISPO Munich 2018
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.

Outdoor
Ziegen auf der Wiese
Scandinavia is not only a dream destination for outdoor fans, but also home to some of the most innovative outdoor products. You can get to know many of them at the Scandinavian Village at OutDoor by ISPO from June 12 to 14. We take a look at Scandinavia's outdoor scene and their new, exciting projects from hyggelike glamping paradises around the world to the ultimate sustainable outdoor shoe.



Sports business
Richard Collier, new CEO Jack Wolfskin
Richard Collier will become the new CEO of Jack Wolfskin from the first of December. The Idstein-based company has officially confirmed this. It had been clear since the summer that Melody Harris-Jensbach would give up the executive chair.

Sports business
Just like in sport: Content marketing managers must be team players who know the scene well.
Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.

Digitalization
ISPO Digitize Summit Smart Retail
More and more companies are feeling the great pressure of the market especially in times of the corona crisis. The challenge can be a driving force for innovation and digital solutions. But where to start? ISPO.com provides four valuable tips for the smoothest possible digital change.