Sports business
Kari Traa at ISPO Munich 2018
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.

"28 Winters" movie poster
Nitro snowboards have been around for almost three decades. 28 Winters "is an impressive documentary about the company's history. Nitro also shows in the film what snowboarding is really about. The video is available free of charge on the Internet.

What do surfing legend Robby Naish and today's action sports giant GoPro have in common? Both made their first steps as start-ups also thanks to ISPO Brandnew. Prior to the 30th edition of the start-up award at ISPO Munich 2018, we show previous winners.