Companies

Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.

More and more companies are feeling the great pressure of the market especially in times of the corona crisis. The challenge can be a driving force for innovation and digital solutions. But where to start? ISPO.com provides four valuable tips for the smoothest possible digital change.

The down jacket specialist Bosideng is market leader in China with 200 million customers. Now the brand wants to take off in the West - with Hollywood stars and ISPO boost.

Portugal's sporting goods and textile industry is actively involved in the fight against the coronavirus. In a coordinated campaign, textile manufacturers are now supplying hospitals with urgently needed equipment.

Trisport AG has taken over the trademark rights from Kettler. In the ISPO.com interview, managing director Stefan Christen talks about the future and why he receives a wave of positive feedback from the industry.

When managers of major brands meet, there is not always agreement. This is good: because the result is a collection of ideas that should inspire others.

How does the oldest outdoor company in the world manage digital transformation? ISPO.com talked to Schöffel owner and managing director Peter Schöffel about the reorientation of his company, in which no stone was left unturned.

Lindsey Vonn joins the sports business after her professional career. The former alpine ski ace is a new shareholder in the Swedish goggle brand YNIQ.

The digital change poses a number of challenges for the sports market. How the continent of Europe can prepare itself for this will be demonstrated at a conference of the Association of the European Sporting Goods Industry.

Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.