The sporting goods group is also increasing in the second quarter - and confirms its forecast for 2018 as a whole, primarily due to profits in North America and China. However, the home markets of Western Europe and Reebok are causing concern.
Specialty sports retail has no chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your ground against the outsized competition.
The Swiss outdoor brand Odlo has a new CEO: Knut Are Høgberg replaces the Frenchman Christophe Bézu, who has put the company back on track for success in the past three years. Bézu will continue to be available to the company.
Apparel companies sold millions of Fifa licensed items during this year’s tournament. The unpredictable matches present obstacles to meeting consumer demands.
Fifa President Gianni Infantino wants to transform the young competition Club World Cup in football. Nothing has been decided yet, but the CEO of Alibaba Sports Group, Zhang Dazhong, has already put China in position as the venue.
Many people know that Adidas is the manufacturer of the World Cup ball. But what are Wanda or Mengniu actually doing that can be seen on the perimeter advertising? The picture gallery shows the sponsors and partners of the FIFA World Cup 2018 in Russia. Among them are Qatar Airways, Coca-Cola or Hyundai/Kia.
Wanda, Hisense, Mengniu, Vivo: Never heard of them? They’re all FIFA’s partners and sponsors – and thus present on the advertising boards of the soccer stadiums. ISPO.com explains who these companies are.
Millennials are different than the generations before them. This is shown by studies and trend reports. If the sporting goods industry wants to reach the Millennials, they need to understand them even better and develop new communication strategies. ISPO.com gives an overview in eleven theses.
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.
YKK will remain presenting sponsor of ISPO Brandnew until 2021. The Japanese zipper manufacturer is looking forward to further cooperation with up-and-coming startups in the sports industry.
