Collabs between brands have been commonplace for some years now, and now there are also collab trade show booths. The Norwegians from WeNorwegians have brought three partners on board at once for their exhibition space in Hall B1, which suits them. WeNorwegians are merino specialists from athleisure to skiwear at their booth will also be the representatives of the Swiss brand Inuikii, whose boots fit the style of WeNorwegians. The founders met a few years ago at ISPO Munich. Cap specialist Varsity Headwear will provide unusual decoration, joining the stand with a Piaggio Mobile. Completing this special "exhibition village" is completed by Stereo Skis.
UYN comes to ISPO Munich almost directly from Milan Fashion Week. Among other things, the Italians present the UYN Urban Shoes by Patricia Urquiola. The shoes are made from recycled materials and merino wool.
Merino at all - the natural fiber has always been at the center of supernatural's collection, and namuk also relies on the famous wool. The brand has been around since 2016 and is the first Swiss children's outdoor brand. In the meantime, the products are available in German-speaking Europe and even in the USA. The goal is to combine durability, design and innovation. At ISPO Munich, a monochrome capsule collection will be presented that aims to bridge the gap between top performance and top design.
Buff is celebrating its 30th anniversary. The Spanish specialists first gave the tube scarf its name and are sure to come up with something special for its birthday at ISPO Munich. Exhibitor Descente, for example, can look back on a much longer company history. The Japanese company has been around since 1935. Other brands with a long history in the hall include Steffner, Löffler, Think Pink and Sportalm. "
Hall B1 is so exciting because it also shows the great diversity in the sports fashion sector. The different brands also set very different priorities. Some focus on innovation, tradition or, of course, certain aspects from the topic area of sustainability," says ISPO Director Lena Haushofer. "We hope that retailers in particular will be able to gather inspiration here."