Products alone are no longer enough to retain customers - much too fast moving and much too interchangeable. In order to build and maintain a community, brands have to be sympathetic and experienceable. ISPO.com presents successful strategies.
Sustainability is one of the most important issues in the sports industry. So far, the focus has mostly been on textile manufacturers. That's why ISPO.com once asked major ski and snowboard brands about their sustainability strategies.
In an interview with ISPO.com, Jürg Capol takes a critical look at the marketing strategies of the World Ski Federation and reveals which winter sports have become much more attractive from his point of view.
Ski tours are trendy. But many touring hikers lack know-how. A project of the DAV and the industry provides a remedy with educational trails for ski tours - with success. And we show you the most important educational trails.