From production to sports: Why brands are not only dependent on water cycles, but actually influence them.

Start-ups, sponsorship, key figures: this is how the sport world promotes sustainability.

Despite strict regulations: This is how brands turn the sports highlight into their marketing stage.

The co-founder talks about the desire for entrepreneurship, how the brand wants to achieve its ambitious sustainability goals and why top quality is not an achievement in itself.

After mountaincore and gorpcore: how fashion and sportswear are creating new genres.

In "Challenges of a CEO", he exclusively talks artificial intelligence, value chains and his vision of the outdoor world.

Ariane Imbert reveals how the French team is preparing for the 2024 Olympic Sailing Games, why kitefoiling could become the next hype and how the industry wants to make water sports more sustainable.