How Jack Wolfskin gained trust with its repositioning

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Jack Wolfskin wanted to create awareness in the global sports business community for the repositioning of the brand - and to do so as authentically as possible. Here's how Jack Wolfskin achieved its goal with the help of ISPO.com.

The implementation

Together with Jack Wolfskin, the ISPO.com editorial team developed an SEO-optimized article. The authentic interview with CEO Richard Collier is approachable and interesting, as well as relevant for the readers.

The dissemination of content

The article was placed visibly on the ISPO.com home page as a teaser. It was also published in Sport Business Update, the B2B newsletter, which has around 3,000 subscribers. In addition, the article was played out in both German and English to a relevant target group on LinkedIn and achieved over 14,000 impressions. In the article itself, cross-links were made with other Jack Wolfskin articles. Of course, the article also appears on the Jack Wolfskin Brand Channel on ISPO.com.

The result

The interview was the talk of the town on LinkedIn and was widely shared and discussed. Jack Wolfskin was very happy to reach out to B2B customers and the community was happy to get the "update from the heart" and new insights about the future of Jack Wolfskin.

Why ISPO.com is your ideal platform for advertising

As the first and only megatrend-oriented sports and outdoor magazine, ISPO.com is the perfect platform for reaching ambitious consumers and industry professionals alike. With our native advertising offers, your brand reaches decision-makers, influencers, and buyers.

Contact me now

My name is Florian von Stuckrad and I am responsible for the marketing of ISPO.com. Contact me now so that we can find the optimal solution for you and your brand on ISPO.com.

Florian v. Stuckrad
Projektleitung Native Advertising auf ISPO.com im Auftrag der Messe München GmbH