The new piste collections S/Max and S/Race convince with the accompanying concept "Sons of a Blast" and promise great fun on the piste. As a complete supplier, Salomon supplies not only the ski but also a complete package.
Outdoor and ski apparel specialist Schöffel takes on the position of Managing Director Sales and Marketing. Günther Herrmann takes over from Andreas Schupp - and wants to strengthen the brand positioning of the Company from Schwabmünchen in the sports sector.
Ski touring is the winter sport with the greatest tie to nature. But does the industry automatically bear a greater responsibility in terms of sustainability? In part 5 of our Ski Touring series, the industry gives insights into their strategies.
Ski touring is a major trend. Many Alpinists are drawn to the mountains in winter as well despite the fact that the potential dangers are far higher. Are free-riding, big mountain skiing and ski tour races also suitable for the general public? This is how sector experts evaluate the potential of extreme ski touring varieties. Part 7 of our series.
Salomon is convinced: Everybody can experience the “blast,” that crazy fun feeling, on the slopes. And promptly delivers the matching collection. With S/Max and S/Race-products, everyone succeeds in perfect power transmission to the edge and reliable grip.
The ski touring trend is an enduring one: The German Alpinen Association estimates that there are 300,000 ski tourers active in Germany alone. Seven industry experts help to categorize the success of this winter sport.
How winter sports are evolving, why the ski business is changing, how important the rental business is becoming, and how Intersport is benefitting from the development in Austria: Intersport board chairman Kim Roether draws the balance on ISPO.com.
Schöffel celebrates 50 years of outdoors, combining tradition and innovation. In an interview with ISPO.com, company director Peter Schöffel talks about the role of his family business, the new innovation management post and the ISPO Munich.