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05/13/2025

Voices of the Industry: How sport strengthens women's health

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Sport not only strengthens women's physical health, but also promotes their mental and emotional well-being. We asked leading women in the sports industry how exercise affects their quality of life. Their answers show how important regular activity is for disease prevention and social change. Malaika Mihambo, Emma (Mason) Zwiebler and other inspiring women emphasize how sport contributes to more inclusion, health and joie de vivre. ISPO 2025 is committed to further advancing topics such as mental health in the Health & Wellbeing sector and serving as a platform for a healthier future.

The study Fitting fitness into women's lives: effects of a gender-tailored physical activity intervention by Women's Health Issues, shows that women who exercise regularly have a significantly reduced risk of chronic illness and premature death. It is not only the body that benefits from exercise - mental and emotional balance is also strengthened, leading to greater inner peace and enjoyment of life.

These findings are in line with the perspectives shared by prominent women in the sports industry. They are committed to making exercise a fundamental part of life, not only to promote personal health, but also to initiate profound cultural change.

Strong figures for strong health

Fakten über die Verbesserung der Gesundheit durch Sport
Malaika Mihambo

Olympic, world and European champion in the long jump

I believe we would live in a happier world if everyone did more for their own well-being and inner peace.

Emma (Mason) Zwiebler

CEO, World Federation of the Sporting Goods Industry

81% of the next generation of young people are not moving enough to maintain their health. And these are our future employees, the next fans of sport (...).

Elena Korf

Director Engagement & Partnerships, Nike

Elena Korf auf der ISPO Munich
Image credit:
Messe München GmbH

We are facing an inactive generation that is likely to produce an even less active generation - and this is something that the entire industry should think about and reflect on together.

Lena Haushofer

Exhibition Director, ISPO Munich

Lena Haushofer auf der ISPO Munich
Image credit:
Messe München GmbH

Inclusion, health and education as well as sustainability - these are the three central topics, also for ISPO Munich. And with ISPO we reach millions of people. We can use this platform and all the changemakers and stakeholders who are part of it to really get the message out into the world.

Marina Moguš

General Manager, adidas Central Europe

Marina Mogûs auf der ISPO Munich
Image credit:
Messe München GmbH

We firmly believe that sport has the power to change lives. And it's not just sport itself that is good for our health - just think of the impact it has on our culture and our community.

The voices of these impressive women show how important it is to consider health as a central part of our way of life. Exercise, mental strength and inclusion are the keys to a future where everyone - regardless of gender or background - has the opportunity to lead an active and healthy life. ISPO 2025 will continue to drive this dialog and serve as a platform for innovations and solutions that strengthen the entire sports and health industry.

It is up to us to put these insights into practice to not only ensure the well-being of the next generation, but also to create sustainable change for a fairer, healthier society. Together, we can shape a world where health is not a privilege, but a foundation for all.

Do you want to be part of ISPO 2025? Present your product or solution where it will be seen? Then the Health & Wellbeing area with its training and performance area is the perfect place. This is where the health, regeneration, mindfulness and prevention of tomorrow will be created.

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