Image credit:
Messe München GmbH
People look at what is happening on the ISPO Mainstage. Everything is bathed in blue light
Image credit:
Messe München GmbH
09/17/2025

9 voices on why ISPO 2025 and its conferences are valuable for you

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When the sports industry gathers at ISPO 2025, people with many sporting backgrounds come together. The ISPO conferences reflect this diversity, offering something for everyone: Sport Brand Media explores the intersection of sports, brands, and media. The Trainers' Summit delivers top insights from high-performance sports, while Sports Tech Nation brings together the industry’s leading innovation drivers. Longevity Now by FITBOOK provides fresh perspectives on health, regeneration, and prevention. The Women’s Sports Summit shines a light on visibility and opportunities for women in sport. The Retail Conference offers market insights, trends, and international best practices for retailers. And at Sportplatzwelt meets ISPO, the focus is on the future of community sports from digitalization to infrastructure.

Andre Agassi

Former Tennis Player and multiple Grand Slam champion

Andre Agassi im Talk auf der ISPO 2024
Image credit:
Messe München

This was a great experience. ISPO Munich here in Munich. I mean, to watch the sporting world come together from behind the scenes, from a technology standpoint, from an innovation standpoint, you know, it's great. It's everybody pushing to make sport bigger and better [...] what a great place to express your vision for different enthusiasms and, yeah, it was a great experience.

Beth Thoren

Director of Environmental Action & Initiatives Director EMEA, Patagonia

Beth Thoren

ISPO is a place where like-minded businesses come together-businesses that share our mission.

Grace McNamara

Founder & CEO, The Collective

Grace McNamara auf der ISPO Munich
Image credit:
Messe München GmbH

The speaking topics at ISPO this year have been phenomenal. They've been very diverse, covering different ages, genders, products, and challenges. You name a topic, it's here.

Mikel Yerobi

Brand Manager, Ternua

For us, this place holds immense importance. It serves as a platform for meaningful conversations with our customers, clients, and friends. Through these interactions, we gain insights into upcoming trends, emerging technologies, and dependencies, providing valuable learning opportunities for the future. [...] The conferences and talks offer a wealth of knowledge, making the whole event very intriguing. Amidst all this, it's not just about the exchange of ideas; it's also a conducive environment for work.

Hunter Lovins

President and Founder, Natural Capitalism Solutions

Hunter Lovins

ISPO is a community. People come here to see each other. [...] You can't replicate that on the Internet. The face-to-face conversations are what makes being in business really worthwhile. And when you come with a purpose, when you come to learn, when you come to engage, when you come to have these conversations, you go home with something you can't get anywhere else.

Florian Auger

Director of Design, OUTERCRAFT

Porträt von Florian Auger
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privat

I think what we are doing with ISPO is about creating a new experience for designers who visit the trade show. And I'm really grateful that ISPO has given me the opportunity to invite those people from other industries to come here, to share their insight, to give fresh perspective. And so it's just opportunities for people to meet and talk and I'm sure that it's gonna create wonderful projects in the future.

Michael Schupp

Head of Key Account & Category Management, Mammut Sports Group AG

We are delighted to be back at ISPO this year. We have many contacts and partners who can visit us here. [...]. Of course, we also enjoy the fact that we can make further progress on the core topics for us in the industry. There are great speakers at the trade show, so the supporting program is right and it can go on like this.

Christian Hofstetter

Head of Buying & Sales, Bergzeit

We also take the opportunity to talk to manufacturers on site with whom we are otherwise rarely in contact. In addition, interesting encounters often arise by chance with people from the industry who are not present at traditional annual meetings.

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