Image credit:
Messe München
Besucher der ISPO 2024 schauen sich innvotive Sport- und Outdoorbekleidung an
Image credit:
Messe München
10/01/2025

Sports Retail Insights: Trends, Opportunities & Strategies

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With sales of over 13 billion euros in Germany alone, sports retail is booming - and the trend is rising. The sporting goods market offers enormous potential for brands and retailers, while at the same time facing strategic challenges due to new trends, changing consumer habits and increasing global pressure. ISPO has summarized the most important insights for you and, with the Retail Club, offers you the ideal opportunity to always be one step ahead.

You can discover more exciting trends, concepts and innovations relating to retail at ISPO 2025. From 30. NOV. - 02. DEZ. in Munich.

01

Future Playbook Sports Retail: Impulses for a successful transformation

Outdoor clothing
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Messe München GmbH

How can German sports retail remain competitive when markets and customer needs are changing rapidly? The Future Playbook Sports Retail provides exclusive insights, analyzes key challenges and offers inspiration on omnichannel, AI and experience spaces.

What you can take away from the article:

  • The sports industry is undergoing profound change
  • Pure product logic is no longer enough
  • Further development of strategies necessary

Click here for the article

02

ISPO Retail Club 2025: The key to the future of sports retail

ISPO Retail Club 2025
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Messe München

How can retailers and brands react to the changes in the sports business? The ISPO Retail Club 2025 provides insights, practical impulses and international contacts for the further development of retail strategies.

What the Retail Club offers:

  • Networking & partnerships: Networking between international retailers and brands
  • Market insights: Year-round supply of data, white papers and analyses
  • Retail friendliness: Recommendations for customer orientation and experience character
  • Best practices: Innovative store concepts and business models
  • Continuous education: trends, technologies and market data away from the trade show
  • Exclusive platforms: Access to events, lounges and specialist conferences as a competitive advantage

Click here to continue to the article

03

Last Week at ISPO

Eindrücker der letzten Messen

It's almost time for the flagship event of the international sports industry. This is where the entire industry comes together to discover innovations, find orientation and make valuable contacts. Discover the latest updates from ISPO. Find out now what insights ISPO has in store.

These are the latest updates:

  • ISPO Brandnew offers springboard for start-ups
  • FILA is exhibitor at ISPO 2025
  • Sports Tech Nation shows how technology is changing sports

Click here for the article