
How can German sports retail remain competitive when markets and customer needs are changing rapidly? The Future Playbook Sports Retail provides exclusive insights, analyzes key challenges and offers inspiration on omnichannel, AI and experience spaces.
What you can take away from the article:
- The sports industry is undergoing profound change
- Pure product logic is no longer enough
- Further development of strategies necessary

How can retailers and brands react to the changes in the sports business? The ISPO Retail Club 2025 provides insights, practical impulses and international contacts for the further development of retail strategies.
What the Retail Club offers:
- Networking & partnerships: Networking between international retailers and brands
- Market insights: Year-round supply of data, white papers and analyses
- Retail friendliness: Recommendations for customer orientation and experience character
- Best practices: Innovative store concepts and business models
- Continuous education: trends, technologies and market data away from the trade show
- Exclusive platforms: Access to events, lounges and specialist conferences as a competitive advantage

It's almost time for the flagship event of the international sports industry. This is where the entire industry comes together to discover innovations, find orientation and make valuable contacts. Discover the latest updates from ISPO. Find out now what insights ISPO has in store.
These are the latest updates:
- ISPO Brandnew offers springboard for start-ups
- FILA is exhibitor at ISPO 2025
- Sports Tech Nation shows how technology is changing sports
- ISPO awards
- Mountain sports
- Bike
- Design
- Retail
- Fitness
- Health
- ISPO Job Market
- ISPO Munich
- ISPO Shanghai
- Running
- Brands
- Sustainability
- Olympia
- OutDoor
- Promotion
- Sports Business
- ISPO Textrends
- Triathlon
- Water sports
- Winter sports
- eSports
- SportsTech
- OutDoor by ISPO
- Heroes
- Transformation
- Sport Fashion
- Urban Culture
- Challenges of a CEO
- Trade fairs
- Sports
- Find the Balance
- Product reviews
- Newsletter Exclusive Area
- Magazine