Gunnar Jans ist Chefredakteur von ISPO.COM
Author:
Gunnar Jans

Digitalization: Outdoor and ski clothing manufacturer Schöffel creates new position

Schöffel Gets Innovation Manager

The outdoor and ski clothing manufacturer Schöffel is currently celebrating an anniversary: The company from Schwabmünchen looks back on 50 years of manufacturing goods for the outdoors. And it’s also repositioning itself for the future: An innovation manager is being appointed, who will report directly to CEO Peter Schöffel. The goal: 10 percent more efficiency.

 

Peter Schöffel, owner and CEO of the outdoor and ski clothing manufacturer, will welcome an innovation manager to his side in October. The position has recently been created.
Peter Schöffel, owner and CEO of the outdoor and ski clothing manufacturer, will welcome an innovation manager to his side in October. The position has recently been created.

“Starting in October, we will be investing a lot of money in the area of innovation management. We are getting a top-level innovation manager, who will work closely together with me,” explained company owner and CEO Peter Schöffel during a PR meeting in Schwabmünchen on the subject of “50 years of the outdoors at Schöffel.” 

Innovation in the areas of digitalization, products, sales and purchasing

The job description of the new innovation manager, who is meant to contribute a view from outside the long-established company, founded in 1804, and therefore does not come straight out of the outdoors industry, is defined by Peter Schöffel as follows: “I want him to find out what processes and structures are important in order to prepare for the future with regard to digitalization, new sales innovations, product innovations and purchasing. We need to know what we can do so that my company achieves ten percent more than it does at the moment.”

Peter Schöffel sees the new position, for which the infrastructure will be in place from October and staffed on 1 February, as an investment in the future. He expects that any effects on the operative day-to-day business and the production will be visible in three years, at the earliest. “Otherwise it would not be innovative,” says the Schöffel CEO, who expects the innovation manager to develop long-term strategies that can tackle stagnation in the outdoors market.

Gunnar Jans ist Chefredakteur von ISPO.COM
Author:
Gunnar Jans




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