“Starting in October, we will be investing a lot of money in the area of innovation management. We are getting a top-level innovation manager, who will work closely together with me,” explained company owner and CEO Peter Schöffel during a PR meeting in Schwabmünchen on the subject of “50 years of the outdoors at Schöffel.”
The job description of the new innovation manager, who is meant to contribute a view from outside the long-established company, founded in 1804, and therefore does not come straight out of the outdoors industry, is defined by Peter Schöffel as follows: “I want him to find out what processes and structures are important in order to prepare for the future with regard to digitalization, new sales innovations, product innovations and purchasing. We need to know what we can do so that my company achieves ten percent more than it does at the moment.”
Peter Schöffel sees the new position, for which the infrastructure will be in place from October and staffed on 1 February, as an investment in the future. He expects that any effects on the operative day-to-day business and the production will be visible in three years, at the earliest. “Otherwise it would not be innovative,” says the Schöffel CEO, who expects the innovation manager to develop long-term strategies that can tackle stagnation in the outdoors market.