Nike supports the European Athletics Championships in Berlin in August. The Americans become "Official Partners" and thus receive extensive advertising space at the major event.
The US group ranks the German capital among the company's 12 "key cities". He therefore decided to partner with the European Athletics Federation and the organisers BEM 2018.
Nike is already a supplier to the German Athletics Federation (DLV). In addition to sporting goods manufacturers, cheese producer Le Gruyère Switzerland, supermarket chain Spar, AOK and flower supplier Fleurop are sponsoring the event, which will take place from 7 to 12 August.
Of course, Nike can promise the Berliners by far the largest range.