Claudia Klingelhöfer
Author:
Claudia Klingelhöfer

Fighting Plastic Waste: Waste-Prevention Competition

Adidas wants to reduce the amount of plastic waste in cities. With this in mind, the sporting goods manufacturer has set up an ideas competition called the “Creator of Tomorrow” pitch. The precise question is: “How can we avoid plastic waste in our cities?” 

Adidas “Creators of Tomorrow“ pitch
Adidas “Creators of Tomorrow“ pitch

Participants are asked to submit visions, ideas or pre-existing concepts, such as from start-ups. Anyone over 16 can take part, alone or in small teams of up to three people. The most innovative entry will be awarded the €10,000 prize money. 

Submit a video with your pitch

Entrants must prepare a one-minute video clip in German or English and send it to creator@adidas.com via WeTransfer before November 5, 2017. A jury will select several finalists. These will then pitch in Berlin on November 30 for the prize money. 

Experts believe that over 1,800,000 kilograms (2,000 tons) of plastic waste end up in the ocean every year. For those who use it, the robustness of this plastic is one of its great strengths.

Plastic poses a serious risk to our oceans

It is one of the biggest threats to the oceans. For example, a plastic bottle takes around 450 years to degrade, depending on environmental conditions. But even then, you cannot say that it has broken down completely. Microplastics, invisible to the human eye, are left over. It is thought that there is now more of this material in the oceans than plankton. 

The Adidas initiative therefore aims to develop strategies to avoid plastic. Winners of the competition will receive not only financial but also technical support toward the implementation of their idea. For more details, see this Facebook page.

Claudia Klingelhöfer
Author:
Claudia Klingelhöfer
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Claudia Klingelhöfer
Author:
Claudia Klingelhöfer




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