Louisa Smith
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Louisa Smith

Unique Premium Branding of Performance Yarns

Nilit Takes Nylon 6.6 Portfolio to new Levels with Brand Sensil

Nilit, a leading global manufacture of nylon textile fibers, has announced the launch of Sensil, its new nylon 6.6 brand for apparel. The new brand is a result of extensive market analysis and research on retail industry shifts, consumer insights and fashion trends.

Nilit launched the new premium nylon 6.6 brad Sensil at Interfiliere, Paris.
Nilit launched the new premium nylon 6.6 brad Sensil at Interfiliere, Paris.

“The apparel industry is at an exciting crossroads,” said Pierluigi Berardi, Global Marketing Director of the ISPO BRANDNEW sponsor Nilit.

“Consumers are more empowered and demanding than ever before and they’re raising their expectations for performance, style and value. At the same time, many suppliers in the industry are focusing on lowering costs and, as a result, diluting quality,” he said, adding that with Sensil yarns they intend to reverse this trend.

 


Nilit Promises Premium Performance 

Sensil nylon 6.6 has an exceptional look, is soft strong and durable, retaining a newness after multiple wearings an washings. The premium performance yarns of Sensil include inherent odor control. temperature management, moisture management and UV resistance. 

For Summer 2019, key factors can be delivered on the textile front as cool touch and UV resistance are key, featuring in Sensil Breeze. Maintaining a strong sense of sustainability, Sensil Ecocare, recycled nylon 6.6 is also part of the product portfolio.

Moving forward, Sensil Innergy is one of the more unique yarns that is embracing the performance sector.

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Enhanced Muscle Elasticity 

A natural mineral is embedded into the yarn to create a Far Infrared function, where heat released from the body is reflected back to the body’s thermoenergy to gently energize cells increasing circulation, enhance muscle elasticity and deliver a general sense of wellbeing.

Sensil Innergy test results show that both athletic performance and physical appearance benefits.

In addition, Sensil has a strong portfolio of fashion nylon 6.6 yarns, that can create interesting visual aspects including melange and heathered effects through one dye process, reducing the amount of water needed to create bi and multicolored fabrics.

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Louisa Smith
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Louisa Smith
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Louisa Smith
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Louisa Smith






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