Author:
Martin Jahns

Outdoor company cooperates with ex-ski star

Felix Neureuther becomes brand ambassador for Jack Wolfskin

Felix Neureuther is the new face of Jack Wolfskin. The former slalom world champion and 13-time World Cup winner will be the outdoor brand's exclusive partner and testimonial from July. The upcoming winter collection is already to be developed in collaboration with the ski star.

Felix Neureuther is the new face of Jack Wolfskin.
Felix Neureuther is the new face of Jack Wolfskin.

Felix Neureuther will become the exclusive partner and testimonial of leading outdoor supplier Jack Wolfskin: The long-term partnership will start on July 1, 2019. It covers the areas of outdoor clothing, footwear and equipment.

The cooperation will also focus on the topic of sustainability. As part of the partnership, Neureuther will also be involved in product development in the ski sector at Jack Wolfskin, contributing his extensive experience as a professional skier. The collection for winter 2020 is already to be developed together with Neureuther and tested by him.

Jack Wolfskin: Strong partners come together

"Felix Neureuther is the ideal brand ambassador for Jack Wolfskin: with all his professional and personal activities, he stands for the Jack Wolfskin brand promise 'At home outdoors'. Performance, innovation and sustainability are our shared values," said Melody Harris-Jensbach, CEO of Jack Wolfskin: "Felix is well-known internationally and especially in the DACH region. He is one of the best known and most popular winter athletes. This brings together two strong partners. We are very much looking forward to working with Felix in the coming years."

Felix Neureuther said of his new role as brand ambassador for Jack Wolfskin: "Sport is a central part of my life and nature is my home. Jack Wolfskin is a brand that shares these values. It guarantees reliable functionality, quality and a modern design. It is also committed to a responsible approach to our environment and our resources. I'm happy to support this commitment and to contribute my own knowledge and experience to the development of its products."

Be there when the outdoor industry meets at the first OutDoor by ISPO from June 30 to July 3 in Munich!

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Author:
Martin Jahns