Sports Business/01/08/2018

Boardriders buys competitor Billabong

We need your consent to enable the rating function!

This feature is only available when corresponding consent is given. Please read the details and accept the service to enable rating function.


The Australian surf, skate and snow specialist Billabong, which also owns the brands RVCA, Element and von Zipper, will be taken over by Boardriders. According to Reuters, the US board sports specialist (formerly Quiksilver) has paid at least 155 million US dollars for its Australian competitor.

Boardriders acquires Billabong
Boardriders acquires Billabong

Boardriders used to operate under the name Quiksilver. In addition to Quiksilver, the company also owns Roxy and DC Shoes. Boardriders is the sports business division of the private equity company Oaktree.

Even before the complete takeover, Oaktree already owned 19 percent of Billabong. The Australians also bring the RVCA, Element and von Zipper brands into the Group. 

New Boardriders CEO Dave Tanner

According to Boardriders, it is now the world's largest company for action sports. These include e-commerce shops for 35 countries, more than 7000 wholesalers and over 630 stores in 28 countries. 

The new CEO of Baordriders will be Dave Tanner, previously Managing Director of Oaktree. The current CEO Pierre Agnes will become Boardriders President. Dave Tanner said the acquisition is exciting for anyone with a passion for board sports: "We are committed to furthering the autonomy, creativity and unique cultures of all our brands." 

Topics in this article