Benefit 1 – TEXTILE TRENDS
These trends, defined by expert Louisa Smith, confirm the innovation and trend character of ISPO Textrends, but also simplify the application process for participating companies. In addition, these trends attract sports business professionals, who utilize their visit to ISPO Munich and ISPO Beijing to gain the latest insights on the future of the textile industry.
Benefit 2 – LABEL
All selected products will receive the ISPO Textrends label, the Top 10 products will receive a Top 10 label and the Best Products will receive a Best Product label.
These labels can be used for the original manufacturer’s communication activities. It will not just attract attention during ISPO Munich and ISPO Beijing, but also on a global level throughout the year.
Benefit 3 – PHOTO SHOOTING
All selected products will be part of a top-quality photoshoot to produce premium images for all further communication e.g. the digital Trendbook. The participants will receive the high-res images including full rights of use for their own communication activities.
Benefit 4 – DIGITAL TRENDBOOK
This working tool for designers, product managers and journalists features all selected products on a full page. In addition, the Best Products and Top 10 products from all 11 categories are featured on a double page each.
The digital Trendbook will be distributed online and available for download from January on. If your product is featured in the digital Trendbook, it will accompany designers and product managers throughout the entire development process of their next collection.
Benefit 5 – CEREMONY
The "Best Product" in each category will be awarded during a dedicated ceremony at ISPO Munich. We accompany the announcement of the winners and the award ceremony with media coverage.
Benefit 6 – TROPHY / CERTIFICATE
The "Best Product" in each category will receive a high-quality trophy during the ceremony at ISPO Munich. All "Top 10" products will receive a specially designed ISPO Textrends Certificate.
The winners can display the trophies and certificates at their trade fair booths and proudly present them in their offices as a constant reminder of their outstanding quality.
Benefit 7 – STICKERS
ISPO will provide “Best Product”, “Top 10” and “Selection” stickers the day before the show, which can be used to mark the appropriate material samples in the booth of each participant.
Benefit 8 – TEXTRENDS HUB AT ISPO MUNICH & ISPO BEIJING
ISPO Munich and ISPO Beijing showcase the chosen products at a specially designed exhibition booth, allowing trade show visitors to touch and feel the displays. The Hub will be THE main attraction for your target group.
Benefit 9 – ISPO.COM
ispo.com, the information hub for the sports business, will feature the presentation platform and the trends in order to draw the primary target group to ISPO Textrends at ISPO Munich and ISPO Beijing.
Benefit 10 – ISPO NEWSLETTER
ISPO Textrends will be featured in the regular newsletter using a well-coordinated schedule. The main goal is to generate interest in this highly interesting presentation platform amongst designers, product managers, and journalists.
Benefit 11 – PR
ISPO sends out several press releases throughout the year to draw the attention of journalists, designers, and product managers to this topic, the Textrends Hub, and the digital Trendbook.
Benefit 12 – WINNER MANUAL
The winner manual provides recommendations and advice on how to use e.g. the provided label in order for your comapny to get the most out of the ISPO Textrends platform.