Benefit 1 – Textile Trends
These trends, defined by expert Louisa Smith, confirm the innovation and trend character of ISPO Textrends but also simplify the application process for participating companies. In addition, these trends attract sports business professionals, who utilize their visit to ISPO Munich to gain the latest insights on the future of the textile industry.
Benefit 2 – Label
The selected products will receive the ISPO Textrends label, which can be used for the original manufacturer’s communication activities. It will not just attract attention during ISPO Munich but also on a global level throughout the year.
Benefit 3 – Photo Shoot
All selected products will be part of a top-quality photoshoot to produce premium images for all further communication e.g. the Trendbook. The participants will receive the high-res images including full rights of use for their own communication activities.
Benefit 4 – Trendbook
This working tool for designers, product managers, and journalists features selected products. Each on a full page, plus the Best Products and Top 10 products from all 10 categories on a double page each. It will be distributed on-site and through several online shops. If your product is featured in the Trendbook, it will accompany designers and product managers throughout the entire development process of their next collection.
Benefit 5 – ISPO.COM
ispo.com, the new information hub for the sports business will feature the new presentation platform and the trends in order to draw the primary target group to ISPO Textrends.
Benefit 6 – ISPO Newsletter
ISPO Textrends will be featured in the regular newsletter using a well-coordinated schedule. The main goal is to generate interest in this highly interesting presentation platform amongst designers, product managers, and journalists.
Benefit 7 – Stickers
ISPO Munich will provide “Best Product”, “Top 10” and “Selection” stickers the day before the show, which can be used to mark the appropriate material samples in the booth of each participant.
Benefit 8 – ISPO Textrends Hub at ISPO Munich
ISPO Munich showcases the chosen products at a specially designed exhibition booth, allowing trade show visitors to touch and feel the displays. Located in the heart of hall C5, it will be THE main attraction for your target group.
Benefit 9 – ISPO Textrends Hub at ISPO Beijing
Similar to ISPO Munich, ISPO Beijing also showcases the chosen products at a specially designed exhibition booth.
Benefit 10 – Manual
The manual provides recommendations and advice on how to use e.g. the provided label in order to get the most for your company out of this presentation platform.
Benefit 11 – PR
ISPO Munich sends out several press releases throughout the year to draw the attention of journalists, designers, and product managers to this topic, the area, and the trend book.