ISPO Award Winner 2025: URBN HOOP®

At the heart of the URBN HOOP® lies its defining feature: a paracord net paired with custom elliptical rope connectors. The absence of metal hooks eliminates the usual hazards, yet the sensation remains pure streetball authenticity. The sound is sharp and satisfying, and the visual response is immediate. This isn’t just nostalgia; it’s an innovative design that respects the game's roots while addressing the lack of safety, consistency and longevity.

Streetball exists at the intersection of performance and culture. URBN HOOP® understands that. Its solid steel frame and clean, minimalist design blend durability with a modern aesthetic. Every hoop is fitted with an engraved metal logo plate and an individual serial number, transforming it from a mere piece of equipment into a collectible and personal item.

It's in the customization where things get exciting. Through an online configurator, cities, schools and brands can design their own color schemes, frame tones and rope colors, and even add emblems. Each hoop can embody local pride, transforming courts into vibrant public landmarks. Whether it's a city crest, brand activation or schoolyard revival, URBN HOOP® gives every space a voice.

“The URBN HOOP® introduces a completely new connection between ring and net – no hooks, no weak points, just a seamless flow. It’s a technical innovation designed to make the game last longer – and to perfect that unmistakable swish sound every player loves.”, explains Heiko Patzer, Founder and Designer, URBN HOOP® / dunk dream labs GmbH

Durability informs every decision here. The hoop's recyclable polyamide connectors minimize wear at stress points, ensuring smooth and reliable play over years of use. Optional nets made from recycled PET rope offer a sustainable option without compromising on feel. The powder coatings are solvent-free and all components are manufactured locally under fair conditions. In a world of disposable sports equipment, URBN HOOP® is designed to be repaired, not replaced.

URBN HOOP® is aimed at the people shaping the spaces where people play: streetball communities, architects, city planners and schools. It is not a product for mass retail, but rather a project-based system intended to enhance public courts and community identity. In this sense, it serves as both infrastructure and an art form, connecting performance with place.

• Unique and innovative net-construction
• Longevity
• Customization