Author:
Bene Heimstädt

From the Sea to Mountains: Recycled Material from the Oceans

ISPO Award 2022: Helly Hansen’s Best-Selling Jacket Receives Eco Upgrade

If the previous model is already the absolute best-seller, how can the successor be even better and more responsible? For the third version of the successful Odin 9 Worlds Jacket, Helly Hansen has found what it was looking for: With recycled "Ocean Bound" material, there is no compromise between sustainability and performance.

When developing the Odin 9 Worlds 3.0 Jacket, the outdoor experts at the  Norwegian-based manufacturer Helly Hansen faced a very special challenge. How do you make an absolutely successful model, which has already proven itself many times in use on the mountain under extreme conditions, simply even better? Especially when it's not just a niche product, but an absolute best-seller?

The Best Gets Even Better!

The Odin 9 Worlds 3.0 Jacket builds on its established and hugely successful predecessor model, with the fabric development team uncovering a special resource that ensures it is even more responsible. Under the apt designation "Ocean Bound", the Norwegian-based brand uses recycled material that is sourced within 50km of a coastline or main waterway in regions where waste is mismanaged. An estimated 20 percent of all plastic waste in the oceans comes from marine sources. Of this, around half arises from abandoned, lost or otherwise discarded fishing gear. Known as “ghost gear”, they form a major source of marine litter.  By collecting the plastic at this stage Helly Hansen prevents it from polluting the oceans and harming marine life in the first place. The plastic is then recycled and used as a component across a range of their collections.

The best-selling jacket Odin 9 Worlds 3.0 comes with an eco-upgrade

Ocean Bound: Recycling from the Sea to the Mountain

In the Odin 9 Worlds 3.0 Jacket, the "Ocean Bound" recycled material is  one of many elements in the sustainable design of the jacket for absolute professionals and enthusiasts who expect not only outstanding functionality and technical performance at the highest level, but also a responsible use of natural resources.

The Odin 9 Worlds 3.0 Jacket was developed in close collaboration with experts from search and rescue teams and professional mountain guides to be perfectly prepared for missions in the toughest conditions on the mountain. The performance-oriented design naturally takes into account the wearing of helmets, backpacks and climbing harnesses as well as extreme protection against wind and water with the best breathability.

This is ensured, among other things, by the proven  HELLY TECH® 3-layer  fabric construction and, of course, the fully taped seams. Soft inserts on the chin, a multi-adjustable hood, hand gaiters, ventilation zippers, a RECCO® transponder and a multitude of smartly planned pockets complete the professional features.

This Is What Helly Hansen Says about the Odin 9 Worlds 3.0 Jacket:
„We’re constantly striving to create gear that truly pushes the boundaries of outdoor performance, and our team of designers and developers work closely with professional search and rescue teams and mountain guides to develop products that can stand up to even the harshest conditions on the mountain. With this jacket, we wanted to improve our best-seller by delivering a highly technical, performance-driven, and professional grade product that’s also better for the environment, and we’re excited to bring it to market in spring/summer ’23“
Sofia Jonsson, Category Manager for Outdoor at Helly Hansen
The backside of the Odin 9 Worlds 3.0 Jacket

More Responsible, without Compromise

Thus, the Odin 9 Worlds 3.0 Jacket offers all the technical features that true outdoor professionals can expect, and also manages to meet the important consumer demand for greater environmental awareness in an innovative way. Of course, the Odin 9 Worlds 3.0 Jacket has a Bluesign® certification, which stands for the highest production standards in terms of resource productivity, consumer protection, water preservation, emission control and occupational safety in manufacturing.

The successful bridging of the recycling cycle from marine equipment to recycled fibers in the alpine sector is just one of the arguments that speaks for the potential of the Odin 9 Worlds 3.0 Jacket as an absolute favorite jacket for outdoor enthusiasts. Because no one has to compromise in the essential core areas of performance, function, protection and comfort with the Odin 9 Worlds 3.0 Jacket. A promise of performance that also made the previous model the best-selling hardshell jacket in the Helly Hansen product range. 

With the Odin 9 Worlds 3.0 Jacket and the "Ocean Bound" material, Helly Hansen has succeeded in finding new ways to implement important and indispensable measures for the responsible use of the environment and resources not only in a project framework, but also in a product line that is already established on the market and extremely successful.

5 Key features of the Helly Hansen Odin 9 Worlds 3.0 Jacket

  • Breathable
  • Waterproof
  • Windproof
  • Recycled
  • Environmentally responsible

Key data

Cut: for women / men, regular fit 
Available sizes: Men's S-2XL, Women's XS-XL
Available from: March 2023
Range of use: Windproof / Waterproof / Breathable for use on the mountain

This Is What the ISPO Award Jury Says about the Odin 9 Worlds 3.0 Jacket:
„The issue of sustainability often only occurs in small series. But only if the best-sellers are changed, too, there will be a positive effect. Helly Hansen left the comfort zone and changed a best-seller. That deserves an award.“
Dr. Regina Henkel, ISPO Award 2022 Jury Member & Editor ISPO.com
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Author:
Bene Heimstädt