How Dynafit educates the consumer without educating him

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The goal of the campaign was to communicate the benefits of Dynafit pin bindings to an educated community at eye level. This is how Dynafit achieved this with

The implementation

In an SEO-optimized article, we let the Dynafit product team have their say. In an authentic way, without seeming promotional, the Dynafit team explains the advantages of the new pin binding in an interview.

The dissemination of content

The article was placed on the home page of as a teaser and in the Dynafit Brand Channel. Furthermore, it was sent out in the B2C newsletter, Perspectives of Sports, as well as specifically distributed via Outbrain & Taboola in the D/A/CH region. In the article itself, call-to-action buttons were placed with a redirect to the store and the Dynafit podcast series.

The result

High reach, dwell time and conversion rates prove beyond doubt that the article not only reached the right target group, but also touched the readers' hearts.

Why is your ideal platform for advertising

As the first and only megatrend-oriented sports and outdoor magazine, is the perfect platform for reaching ambitious consumers and industry professionals alike. With our native advertising offers, your brand reaches decision-makers, influencers, and buyers.

Contact me now

My name is Florian von Stuckrad and I am responsible for marketing Contact me now so that we can find the optimal solution for you and your brand on

Florian v. Stuckrad
Projektleitung Native Advertising auf im Auftrag der Messe München GmbH