Winter and running sports are booming in China like nowhere else, the smartphone determines everyday life and one day a year China's consumers go completely crazy. Eight facts that put China in a completely new light.
At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.
Important outdoor representatives say why being part of OutDoor by ISPO is essential for their brand and how they want to redefine the term “outdoor”. Read the interview with Rob Griffiths, General Manager of Merrell.
OutDoor by ISPO opens its doors in Munich for the first time in 2019 with a new concept. What does the industry have to say about it? Read the interview with Marc Fischer, Senior Director Adidas Terrex Europe.