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Day 2 of ISPO SHANGHAI: After the successful start the trade show is shifting gears again. Especially the water sports demo proves why the ISPO SHANGHAI is an experience like no other.

Florian Pertsch Author: Florian Pertsch
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ISPO Shanghai
The world is upside down! For the ordinary mortal already a challenge on solid ground, the headstand on a stand-up paddle board is a whole new level of balance

The world is upside down! For the ordinary mortal already a challenge on solid ground, the headstand on a stand-up paddle board is a whole new level of balance

Image credit: Florian Pertsch / ISPO SHANGHAI
Social Media during the ISPO SHANGHAI is mandatory. Promoting customer loyalty via Instagram

Social Media during the ISPO SHANGHAI is mandatory. Promoting customer loyalty via Instagram

Image credit: Florian Pertsch / ISPO SHANGHAI
/ Fjällraven chooses a more classic approach. Video message in front of the rainbow backpack wall

/ Fjällraven chooses a more classic approach. Video message in front of the rainbow backpack wall

Image credit: Florian Pertsch / ISPO SHANGHAI
No matter how the message is delivered, Thomas Löffler, Chief Financial Officer of Messe München Shanghai, seems to be very satisfied

No matter how the message is delivered, Thomas Löffler, Chief Financial Officer of Messe München Shanghai, seems to be very satisfied

Image credit: Florian Pertsch / ISPO SHANGHAI
Not a headstand, but standing tall though. Plenty of visitors took the oppurtunity to test the SUP boards

Not a headstand, but standing tall though. Plenty of visitors took the oppurtunity to test the SUP boards

Image credit: Florian Pertsch / ISPO SHANGHAI
Next level of difficulty: Doing a split on the board...

Next level of difficulty: Doing a split on the board...

Image credit: Florian Pertsch / ISPO SHANGHAI
Adjacent to the water sports demo hall, Wynton Rufer (second from the right) explains the development of soccer in China to the audience

Adjacent to the water sports demo hall, Wynton Rufer (second from the right) explains the development of soccer in China to the audience

Image credit: Florian Pertsch / ISPO SHANGHAI
Done talking, done exercising? Examining the latest products doesn’t require a lot of words. The quality

Done talking, done exercising? Examining the latest products doesn’t require a lot of words. The quality

Image credit: Florian Pertsch / ISPO SHANGHAI
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The world is upside down! For the ordinary mortal already a challenge on solid ground, the headstand on a stand-up paddle board is a whole new level of balance
Social Media during the ISPO SHANGHAI is mandatory. Promoting customer loyalty via Instagram
/ Fjällraven chooses a more classic approach. Video message in front of the rainbow backpack wall
No matter how the message is delivered, Thomas Löffler, Chief Financial Officer of Messe München Shanghai, seems to be very satisfied
Not a headstand, but standing tall though. Plenty of visitors took the oppurtunity to test the SUP boards
Next level of difficulty: Doing a split on the board...
Adjacent to the water sports demo hall, Wynton Rufer (second from the right) explains the development of soccer in China to the audience
Done talking, done exercising? Examining the latest products doesn’t require a lot of words. The quality

New day, same service. Friday provides the visitors with interesting talks and panels again. For example the Football Talk with former Bundesliga star Wynton Rufer. And if this is still not enough, what about having a look at the 572 exhibitors of the ISPO SHANGHAI...


Florian Pertsch Author: Florian Pertsch
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Florian Pertsch Author: Florian Pertsch
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