Transparency returns as the ubiquitous word, replacing sustainability, as this now becomes the norm and not the exception. Transparency is key in tracking all through the supply chain the fair attitude and business along the way.
The desire for efficiency and on-target results continues, as adaptation and acceleration in performance fabrics become indispensable. Now is the time for health and fitness, with health not just focused on the physical benefits but the mental benefits too.
We can’t avoid it, but the digital revolution is accelerating at record speed, especially as so many more consumers are now digi savvy, communicating through social media and various platforms with dynamic effects.