For the tenth time already, the extreme kayak world championship Adidas Sickline has taken place in the Ötztal. From October 5th to 7th, the extreme sports elite met at the famous Wellerbrücken rapids in the Austrian Ötztal to name the World Champion in extreme kayak sprint.
In the men's event, New Zealander Sam Sutton won for the fourth time, ahead of Aniol Serrasolses (Spain) and Alexander Grimm (Germany).
In the women's competition, the Frenchwoman Nouria Newman was in front of the Dutch Martina Wegman and Jennifer Chrimes from Great Britain.
In the past decade, Adidas has invested almost three million euros in the realisation and worldwide medialisation of the extreme kayak world championship. Of this amount, around 450,000 euros were invested in businesses and service providers from the Ötztal valley and the province of Tyrol.
The event is a real gain for the region: Adidas Sickline World Championships provide a total of between 2,500 and 3,000 overnight stays per year.
The result of the international media work is also impressive: the extreme kayak world championship in the Ötztal has generated more than 10,000 hours of TV coverage in 190 countries with 56,450 broadcasts.