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Pure water sports: Extreme kayak world championship in Austria

Adidas Sickline 2017: Full success for extreme kayak in the Ötztal Valley

For the tenth time in a row the kayak elite met for the Adidas Sickline Extreme Kayak World Championship in the Ötztal. The New Zealander Sam Sutton once again showed his top class. The event was also a complete success for the region.

Sam Sutton secured his fourth World Championship – unreached by any other.
Sam Sutton secured his fourth World Championship – unreached by any other.

For the tenth time already, the extreme kayak world championship Adidas Sickline has taken place in the Ötztal. From October 5th to 7th, the extreme sports elite met at the famous Wellerbrücken rapids in the Austrian Ötztal to name the World Champion in extreme kayak sprint.

In the men's event, New Zealander Sam Sutton won for the fourth time, ahead of Aniol Serrasolses (Spain) and Alexander Grimm (Germany).

In the women's competition, the Frenchwoman Nouria Newman was in front of the Dutch Martina Wegman and Jennifer Chrimes from Great Britain.

Adidas invests almost three million euros

In the past decade, Adidas has invested almost three million euros in the realisation and worldwide medialisation of the extreme kayak world championship. Of this amount, around 450,000 euros were invested in  businesses and service providers from the Ötztal valley and the province of Tyrol.

The event is a real gain for the region: Adidas Sickline World Championships provide a total of between 2,500 and 3,000 overnight stays per year.

The result of the international media work is also impressive: the extreme kayak world championship in the Ötztal has generated more than 10,000 hours of TV coverage in 190 countries with 56,450 broadcasts.

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