JOOR Strengthens Digital Wholesale for Sport and Fashion

In 2025, JOOR marks 15 years as one of the key drivers of digital transformation in wholesale—particularly across sport, outdoor, and fashion. Today, the platform connects more than 14,000 brands with 675,000 buyers in over 150 countries, supporting a transaction volume that exceeds $20 billion annually.

From immersive digital showrooms to streamlined order management and integrations with systems such as NetSuite, and Microsoft Dynamics, JOOR has consistently advanced how brands and retailers collaborate. This long-term commitment to usability and connectivity has made the platform a core infrastructure for sport, outdoor, lifestyle, and fashion businesses worldwide.

To mark its anniversary year, JOOR introduces JOOR Discover, a new matchmaking tool designed to help brands and retailers build relevant business relationships more efficiently.
Users can refine their search by city, region, price point, product category, or brand affinity, enabling targeted and meaningful outreach.

According to JOOR’s data, Discover generates a nine-times higher match success rate, and 78 percent of new connections lead to follow-up orders within a year. For brands expanding into new regions—from Vienna and Paris to Seoul—Discover reduces complexity and accelerates the process of finding aligned retail partners. Retailers gain structured access to labels that fit their assortment strategy, including performance, outdoor, and sport-driven brands.

A complementary update, the Shopify Connector, enables synchronized B2B and B2C order flows for retailers who operate on Shopify

As sport and fashion continue to converge, JOOR operates naturally at the intersection of both worlds. The platform’s strongest momentum comes from active lifestyle, performance leisure, and fashion-forward sportswear—segments that blend technical performance with contemporary design. Brands such as Colmar, Fabletics, and Descente reflect this crossover and resonate strongly across JOOR’s global retail network.

Retailers increasingly seek hybrid assortments that combine functionality with visual appeal—particularly in premium multi-brand environments. JOOR enables this shift by offering structured visibility into performance-minded, style-driven collections.

The platform will also be on-site at ISPO Munich 2025, supporting sport and outdoor brands with digital tools that extend their reach beyond the physical booth. Its presence aligns with ISPO’s focus on mobility, design, and new interpretations of performance culture

Meet JOOR at ISPO Munich 2025 here: BOOTH B1 405-1

As wholesale continues to evolve digitally, JOOR refines how brands and retailers collaborate across the entire lifecycle: from presenting collections and managing orders to identifying new partners and strengthening existing relationships.

The platform emphasizes clarity, transparency, and efficient workflows—qualities increasingly essential in a competitive global marketplace.

Looking ahead, JOOR remains focused on enabling a more connected, data-informed wholesale ecosystem that supports creativity, performance, and commercial growth across sport, outdoor, and fashion.