ISPO Brandnew Digital Pitch

Munich-Based Start-up Loewi Wins TengFei Digital Award

A whiff of "Dragons' Den" at the ISPO Academy Stage: young entrepreneurs present their digital business ideas in a pitch situation in front of a strict jury of venture capital investors and digital experts - tightly timed and confronted with hard demands.

The Munich start-up Loewi won the TengFei Digital Award.

The focus in 2019 was clearly on fitness apps, with several start-ups presenting concepts designed to make the workout more effective or entertaining for the user.

The finalists were:

  • The sports community actinate
  • The BergsportApp whympr
  • The PersonalTraining App KERNWERK
  • FitS, an app for a healthier lifestyle
  • bFAN SPORTS, which is supposed to help clubs to connect better with their fans
  • froggypix, a program that simplifies the color design of clothing
  • Ball Designer, enabling balls to be be printed more aesthetically
  • Loewi, providing users with optimal nutrients

Personalised Nutrients Convince the Jury

The winner of the evening was the Munich start-up Loewi. The idea of the founders: personalized nutrients that are optimally tailored to the needs of the athlete. The users receive a home kit and send in a blood sample, which is evaluated in a laboratory for sports medicine. Afterwards, they receive optimised nutrition plans and dietary supplements tailored to their needs. If a vitamin D deficiency is found, for instance, the mixture contains more vitamin D. In this way, athletes should be able to improve their health and individual performance.

Founder Adrian Kapsalis received the award from TengFei CEO Linda Zhang. "A great honor, we're totally happy," Kapsalis said to ISPO.com after the award ceremony. "ISPO Munich is a milestone for us. The product will start into the beta phase immediately after the trade fair." It is clear to the co-founders of the Munich start-up that it is important to build trust for their idea. Users send in a blood sample, after all. "Data protection enjoys the highest priority with us. Our page loewi.eu is as secure as a banking website."

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