Boardsport has remained the focus of Blue Tomato to this day.
Blue Tomato is one of the leading board sports retailers in the German-speaking countries and is celebrating its 30th anniversary this year. The company from Austria has never lost touch with its target group. talked to the new CEO Adam Ellis about the Blue Tomato success story and the future challenges.

Winter sports
Wintersport Snowboarder und Skifahrer
The winter of 2017/18 exceeded expectations. Winter sports brands are looking optimistically towards the future. However, their long-term strategies vary. Some companies are aligning themselves as year-round brands, while others remain true to their brand essence. Leading brands explain their future strategies on

Winter sports
The most important topics and trends in the winter sports market
The winter sports market has constantly reinvented itself and introduced new, exciting topics and technologies to the market. But what are the most important future topics for the industry and retailers? We have the expert answers from Intersport, Salomon, Rossignol, Kästle, Nitro, Sport 2000, and more.