The European Outdoor Group welcomes with Quiksilver its 104th member. The latest accession of a board sports brand is, on the one hand, proof of the EOG's successful new approach and, on the other hand, of the rethinking of many companies.
Olympic gold, Cab Triple 1280, Sportswoman of the Year: Anna Gasser is at the forefront of snowboarding. In an interview, the 27-year-old reveals what drives her to peak performance and how she has won hundreds of thousands of followers on Instagram, Facebook and Co.
Thanks to Instagram and co., snowboard fans can watch what their idols are doing practically all day long. We show which Instagram accounts should not be missing in any snowboarder's feed and what the pros themselves think of social media.
Sustainability is one of the most important issues in the sports industry. So far, the focus has mostly been on textile manufacturers. That's why ISPO.com once asked major ski and snowboard brands about their sustainability strategies.