Snowboarding

In many parts of society, men are in charge in China - but not in elite sports. Whether individual or team sports, women ensure international success and medals. ISPO.com presents China’s female sports stars.

Blue Tomato is one of the leading board sports retailers in the German-speaking countries and is celebrating its 30th anniversary this year. The company from Austria has never lost touch with its target group. Ispo.com talked to the new CEO Adam Ellis about the Blue Tomato success story and the future challenges.

The Snowboard ace is the second ambassador of the #itsgreatoutthere campaign of the European Outdoor Group. She follows a well-known motivation trainer.

Carving, freestyle, or splitboarding: The snowboard industry is in motion – but where is the development headed? Leading brands weigh in on the trends in snowboarding and talk about a generation change.

The winter of 2017/18 exceeded expectations. Winter sports brands are looking optimistically towards the future. However, their long-term strategies vary. Some companies are aligning themselves as year-round brands, while others remain true to their brand essence. Leading brands explain their future strategies on ISPO.com.

Skis and snowboards aren’t just being rented by occasional riders. Frequent riders are also turning more and more to high-end products to rent. What effects is this having on the industry? Brands and retailers report.

The winter sports market has constantly reinvented itself and introduced new, exciting topics and technologies to the market. But what are the most important future topics for the industry and retailers? We have the expert answers from Intersport, Salomon, Rossignol, Kästle, Nitro, Sport 2000, and more.

Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.

The freeriding legend sees snowboarding on the upswing again. As the founder and owner of Jones Snowboards, the American athlete also explains why he’s disappointed by large parts of the winter sports industry.

With the new Snowsports concept, ISPO Munich 2018 offers winter sports a platform in five exhibition halls. The best pictures.