Football

After a long discussion FC Bayern has found its way into eSports.

In the well-known football simulation "PES 2020" (Pro Evolution Soccer 2020), the Bundesliga record champion now sends his own team into the race against the players of other football clubs.

FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the club is hoping for a foothold in a huge market.

Before the start of the Champions League, ISPO.com takes a close look at the social media figures of the top European clubs. Two clubs dominate, FC Bayern falls behind and one team becomes a vertical starter.

China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.

Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.

ISPO Shanghai opened its doors for the fifth time. Over 550 exhibitors and thousands of visitors once again clearly showed that the Chinese sports market is growing and offers great potential.

The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.

In social media like Instagram, athletes like Cristiano Ronaldo, Lionel Messi or LeBron James have incredible advertising impact. These are the top 10 athletes on Instagram.

China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.

The ISPO Beijing celebrates its 15th birthday and convinces with the latest innovations of the sporting goods industry, informative forums and panel discussions. The new focus on soccer has been very well received.