Football






Sports business
Einer von fünf Spielern, die in Adidas Predator 18.1 auflaufen werden, ist der Münchner Mats Hummels. Höchstwahrscheinlich dürfte er in Russland allerdings nicht so oft mit dem Aufwärmleibchen zu sehen sein. (219,95 Euro)
As always, the majority of the players go to the tournament with Adidas Predator. But also the successor of the "Mario Goetze shoe" of 2014, Nike Magista Obra II, is still represented. An overview of all shoes with which our national players want to convince at the World Cup in Russia can be found here in the picture gallery.

Digitalization
Fc Bayern baut seine Digital-Kompetenzen weiter aus
FC Bayern also wants to be at the forefront of digitalisation. The media subsidiary is to raise even more attention for FC Bayern worldwide and of course there is also a plan for how the company earns money.


Sports business
Puma reports good figures in the first quarter of 2018.
Thanks to demand from China, Puma has made a good start to the financial year, like its local competitor Adidas. Furthermore, the sporting goods manufacturer will equip two popular football clubs in the future. 

China
En_Mourinho_China-Fans-020318
An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.

ISPO Munich 2018
Soccer 2.0: Goal-line technology as well as a video referee that is supplied with virtual offside lines are already likely to be used at the 2018 World Cup. However, the international soccer association FIFA could also imagine players using wearables in the future – provided they meet certain requirements.