Football


Sports business
Der FC Bayern München, der FC Barcelona und Juventus Turin gehören zu den wertvollsten Klubs der Champions League.
The Champions League is Europe’s most important soccer competition – only the best clubs may compete against one another. But there are also major differences in European club soccer’s “who’s who.” We present the Top 10 most valuable clubs in the Champions League.





ISPO Shanghai
ISPO Shanghai shows: China's sports market is full of growth potential
ISPO Shanghai clearly showed that the Chinese sports market is growing. E-commerce and digitalization, the running boom and female athletes are growth drivers. FC Schalke 04 presented its new away kit at the fair. The highlights in pictures.

ISPO Shanghai
Ex-Nationalspieler Gerald Asamoah (l., mit Mikrofon) stellt das Schalker Trikot vor.
FC Schalke 04 will no longer appear in Adidas, but in Umbro jerseys. The club presented the new outfit for the 2018/19 season at ISPO Shanghai in China with the help of its former player Gerald Asamoah. No market has become more important for the Bundesliga team.


Digitalization
Stefan Mennerich, media director of FC Bayern, shows at ISPO Digitize a GIF with Franck Ribéry
The German record title-holder is reaching over 80 million people via social media alone. At the ISPO Digitize Summit, media director Stefan Mennerich explained how FC Bayern 4.0 mobilizes its customers. And ISPO.com explains what lessons the sports industry can learn from this. 11 goals scored in matters of digitalization.

Sports business
Qatar Airways is the new partner for the 2018 FIFA World Cup, replacing Emirates, Fifa's official airline for eight years. The state-owned company is also the official partner for the 2022 World Cup in Qatar.
Many people know that Adidas is the manufacturer of the World Cup ball. But what are Wanda or Mengniu actually doing that can be seen on the perimeter advertising? The picture gallery shows the sponsors and partners of the FIFA World Cup 2018 in Russia. Among them are Qatar Airways, Coca-Cola or Hyundai/Kia.