Football

China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.

Before the start of the Champions League, ISPO.com takes a close look at the social media figures of the top European clubs. Two clubs dominate, FC Bayern falls behind and one team becomes a vertical starter.

Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.

ISPO Shanghai opened its doors for the fifth time. Over 550 exhibitors and thousands of visitors once again clearly showed that the Chinese sports market is growing and offers great potential.

The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.

In social media like Instagram, athletes like Cristiano Ronaldo, Lionel Messi or LeBron James have incredible advertising impact. These are the top 10 athletes on Instagram.

China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.

The ISPO Beijing celebrates its 15th birthday and convinces with the latest innovations of the sporting goods industry, informative forums and panel discussions. The new focus on soccer has been very well received.

The former German national player was already an ambassador for the FIFA football simulation this year. He has also recognized the potential of eSports for athletes and stars from film and music.

Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.