Football

The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.

In social media like Instagram, athletes like Cristiano Ronaldo, Lionel Messi or LeBron James have incredible advertising impact. These are the top 10 athletes on Instagram.

China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.

The ISPO Beijing celebrates its 15th birthday and convinces with the latest innovations of the sporting goods industry, informative forums and panel discussions. The new focus on soccer has been very well received.

The former German national player was already an ambassador for the FIFA football simulation this year. He has also recognized the potential of eSports for athletes and stars from film and music.

Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.

It’s never too late for a great career in the sports business. Many sports companies are even looking for lateral entrants for sports professions with their own industry recruiters and headhunters. How you can increase your chances of making the job switch to soccer, fitness, or eSports.

The Champions League is Europe’s most important soccer competition – only the best clubs may compete against one another. But there are also major differences in European club soccer’s “who’s who.” We present the Top 10 most valuable clubs in the Champions League.

Esports conquers the market. More and more Bundesliga clubs are signing professional gamers and are building up their own team. In Germany, FC Schalke 04 is one of the forerunners among the Bundesliga football clubs. Bayer Leverkusen, VfL Wolfsburg, Werder Bremen and VfB Stuttgart are also in the virtual Bundesliga.

The new Champions League season begins on September 18. Real Madrid tries for the fourth time in a row to bring home the "Henkelpott". But are they also the richest club? ISPO provides the ranking.