There is hardly any other league where sponsorship can earn more money than in the German Bundesliga. ISPO.com lists all jersey sponsors and all revenues for the clubs 2020/21.
Especially for athletes, showing attitude can be a disadvantage in the fight for victories, medals or new contracts. Nevertheless, several athletes stand up for values time and again. ISPO.com honours them in this gallery.
In view of Covid-19, sports clubs and associations have found creative solutions to run leagues and events - from new tournament formats to unusual cooperations. But the crisis is not over yet: Amateur sport is suffering from the restrictions - and without fans, things will get complicated even for the professionals.
Tennis star Roger Federer even outshines football stars Cristiano Ronaldo and Lionel Messi in the Forbes ranking of the highest paid athletes in 2020. Only two women make it into the top 100.
LeBron James, Naomi Osaka, Michael Jordan - countless sports celebrities have taken a stand against racism and discrimination following the violent death of George Floyd. Sports brands like Adidas, Patagonia or Arc'teryx also joined in.
After a long discussion FC Bayern has found its way into eSports.
In the well-known football simulation "PES 2020" (Pro Evolution Soccer 2020), the Bundesliga record champion now sends his own team into the race against the players of other football clubs.
FC Bayern München has opened three football schools and trained hundreds of coaches since opening its branch in China. With the commitment, the club is hoping for a foothold in a huge market.
Before the start of the Champions League, ISPO.com takes a close look at the social media figures of the top European clubs. Two clubs dominate, FC Bayern falls behind and one team becomes a vertical starter.
China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.
Many visitors, satisfied exhibitors: the 5th ISPO Shanghai was a success. The trade fair focused in particular on football with prominent visitors and Chinese sports stars.
