Stationary retail is increasingly being supplemented by digital sales channels, including in the outdoor industry. Part two of our Mountain Sports series shows how important personal advice from a specialty retailer is for brands.
Reinhold Messner made himself immortal in 1978 as the first mountaineer to ascend Mount Everest without artificial oxygen. ISPO.com spoke with Messner about his feelings at the summit, the climbing of today, and the ambitions of his son on the mountain.
Trail running, pleasure hiking, alpine climbing: mountain sports have many faces. But how are they continuing to evolve? This question has been answered by experts from the sports industry, and the answers are surprising.
Outdoor is and will remain a core theme at ISPO Munich 2018. At the world's largest sports trade fair, the most important brands will present new products for the coming season in four prominent halls. The pictures.
Climbing is becoming increasingly more digital: Sponsored athletes engage over social media, while climbers learn about products and training online. How are companies adapting to the climbing community?
At the 6th edition of ISPO Academy Poland sports business experts discussed the Polish market and its specifics. The conclusion: In a way Poland gives brands a glance at the future of retail in Western Europe.