An innovation by the Swedish brand No More Boots makes ski rental faster and safer in times of the Covid 19 pandemic. Customers can keep the ski boots on their feet right after they have tried them on successfully.
This year's jury meeting for the start-up competition ISPO Brandnew looked quite different than usual. ISPO developed creative solutions to securely network the international panel of experts even under corona conditions.
The Aerofoils eFoil surfboard is not only an eye-catcher on the water. The high-tech board also shows how innovation in the sports business is achieved in cooperation with other industry representatives, in this case Audi.
For the first time at the ISPO Munich: Veja. The sneaker and running shoe brand attaches great importance to transparency and environmental compatibility. ISPO.com spoke with co-founder Sébastien Kopp about Veja's brand focus, fair working conditions and how his running shoe makes society more oil-independent.