Sports store


Sports business
A view into the Bergzeit-Store in Gmund am Tegernsee.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.





Sponsoring
Die Sportart Triathlon erfreut sich steigender Beliebtheit.
Triathlon is one of the six most important sports from a sponsor's point of view. After the established team sports and running, the triad of swimming, cycling and running already follows - and the sport continues to grow.